Retail Market Trends

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A variety of concerns weigh on modern consumers, among them are the availability of healthy foods and the impact food has on health and well-being. In this environment, consumers have demanded greater transparency from food companies. It can be inferred that food companies that recognize and support these consumer priorities can achieve long-term consumer loyalty and brand value.

General Mills unveiled a host of new products rolling out this month addressing a range of modern snacking trends around the world. From Annie's organic popcorn to Yoplait Custard to Nature Valley Granola Cups to great new flavors of Häagen-Dazs ice cream, General Mills has a solid line up of new products that are aligned with growing consumer interests.

Changing demographics and purchasing behaviors make it crucial for beverage industry leaders to understand and capitalize on key consumer insights that identify growing trends. Evergreen Packaging®, specializing in fiber-based packaging solutions, has worked with EcoFocus Worldwide to identify four key trends from the annual EcoFocus Trend Study that reveals growing themes expected to impact the industry in the coming year.