Retail Market Trends

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Bulking sweeteners, such as sugar alcohols and the newer, rare sugars allulose and tagatose, can require usage levels that are not commercially viable. Plus, parents might be hesitant to purchase cereals with these sucrose substitutes because of a lack of familiarity. Meanwhile, high-intensity sweeteners lack the multifaceted functionality and taste of sucrose and fructose and are not suitable for children whose sweet tooth could use subduing towards lower levels of sweetness in foods.

Several of Innova Market Insights Top 10 Trends for 2024 support continued successes in the snack food industry. Our third 2024 trend, “Prioritizing Prevention,” demonstrates how consumers take action to prevent health concerns and select healthier snacks.

From slicing and dicing and salad prep to churning out coffee, slinging burgers, and making pizzas to serving and delivering, robots are enhancing the dining experience and are emerging in the beauty space. Trendincite LLC releases the Top 5 2024 Trends & Beyond predictions.

Established in 2003 by Prepared Foods, these awards have recognized landmark food and beverage product launches.

According to its team of food, nutrition and health experts and its consumer research insights, 2024 will see more functional beverages, a boom in botanicals, rising demand for foods that support emotional well-being, a focus on food labels and a growing acceptance of artificial intelligence (AI).

Using Veylinx's proprietary methodology, which measures actual demand rather than intent, the study found that demand for non-alcoholic canned cocktails grew by 4%, while demand for alcoholic canned cocktails surged by 20% over last year. 

Acosta Group announced its 2024 retail predictions, identifying how brands and retailers can win shopper loyalty, drive sales, and achieve efficiencies in another year of anticipated marketplace disruption.

Chartwells K12 assembled its fourth annual food trends for kids list drawing on decades of experience and expertise in understanding children's food preferences, coupled with data from serving over 2 million meals a day in school districts across nearly 40 states.

In advance of 2024, Frito-Lay and Quaker are unveiling three food and snacking trends poised to shape the year ahead.

"Maximizing pleasure and minimizing stress, as one Trendspotter put it, encapsulates the panel's picks for 2024," said Denise Purcell, vice president, resource development, for SFA.