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Food and Beverage Industry Trends

Iconic Brands Fall Out of Favor

How big food and beverage companies can remain relevant to U.S. consumers
June 9, 2015
Bank analysts predict that unless large F&B brands take bold action, they run the risk of following baby boomers (once their core consumer) into retirement.
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NPD Eyes Five Key Trends

Sluggish restaurant traffic growth and stalled sales in the center aisles at grocery stores are evidence that US consumers’ eating behaviors are evolving
June 9, 2015

Sluggish restaurant traffic growth and stalled sales in the center aisles at grocery stores are evidence that US consumers’ eating behaviors are evolving.


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IRI Names “Pacesetters”

List contains food and non-food products that captured cumulative year-one sales of more than $7 billion.
June 9, 2015

Information Resources, Inc. (IRI), Chicago, identified last year’s most successful consumer packaged goods (CPG) in its “2014 New Product Pacesetters” report...


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American Consumer Study: Seeking Validation from an Online Collective

Bolstering review content can help marketers ensure their products are added to consumer sphere of consideration
June 4, 2015
The good news for population growth, however, is that the relatively large (and culturally diverse) Millennial generation is, in fact, having children. The actual number of births for 2013 is estimated to have increased for the first time since 2006.
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New Competition: Dairy and Dairy Alternatives

Dean Foods Co. creates first national branded fresh white milk, while almond milk sales are poised to spur market growth through 2019
June 1, 2015
The ongoing competition between dairy and dairy alternatives is only beginning to reach its apex and will continue to intensify over the next several years as consumers grow more comfortable with milk alternatives and scrutiny of dairy products escalates, finds market research publisher Packaged Facts in the report Dairy and Dairy Alternative Beverage Trends in the U.S.
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Wheatgrass Gaining from Greens Revolution

Global launches of food and drinks products containing wheatgrass saw a double-digit increase in the 12 months
May 29, 2015
Wheatgrass is rapidly emerging as a health ingredient in the mainstream food and drinks market. Wheatgrass has long been available in health food stores and specialist outlets, but is now increasingly being used in supplements and food and drinks products. This is often occurring in combination with other components with a healthy image or perceived health benefits.
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Target Seeks Local Organic, Natural Food Brands

Retailer informs companies such as Campbell Soup, General Mills, and Kellogg that it intends to deemphasize less healthy, processed brands
May 28, 2015
Consumer demand for fresher, natural, organic, and locally sourced foods and beverages is reaching a crescendo and big box retailers are taking notice.
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Frozen Food Market to Reach $293.75 Billion

Segment will register a CAGR of 3.9% Between 2013 and 2019, according to Transparency Market Research
May 27, 2015
The report titled "Frozen Food Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2013 - 2019" states that this market was valued at $ 224.74 billion in 2012, and will register a CAGR of 3.9% between 2013 and 2019.
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