Laboratoires Nutrisanté, a French developer and producer of natural vitamins and supplements, has launched a weight-loss drink concentrate, 7-Day Express Drainer.
On September 8, 2004, the FDA gave a “qualified health claim” status to eicosapentaenoic (EPA) and docosahexaenoic (DHA) fatty acids, both of which fall under the omega-3 banner, stating that research suggested the consumption of EPA and DHA fatty acids may reduce the risk of coronary heart disease.
Major manufacturers in the breakfast cereal world have taken creative approaches to increase the eating occasions for cereal, driven by innovative advertising campaigns. Kellogg, for instance, has launched the Kellogg's Froot Loops Sweetened Multi-Grain Cereal in Grab 'N Go Cereal Packs, with each pack containing 90 calories.
To Go Brands has launched Acai Natural Energy Boost, a beverage mix available in single doses, but formulated with organic açaí, as well as six other organic Superfruit powders and extracts, with an energy positioning.
As the energy drink market, especially in the U.S., continues to grow and develop, companies increasingly look for ways to differentiate themselves in the marketplace.
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Product naturalness is the dominant trend in many markets, such as juices, nectars and fruit/flavored still drinks, as consumers continue to perceive more natural formulations—free from additives/preservatives or made with organic ingredients—as more wholesome and healthier.