Healthful benefits continue to be a marketing angle for natural and organic products, but a new consideration may lure those consumers as well. Foods produced with ethical considerations in mind, such as fair trade products, could be positioned for quick growth.
Prepared Foods’ 2005 R&D Conference touched on the lure of natural red, as well as the importance of color selection. Confectionery speakers, meanwhile, discussed acidulant usage, functional candies and alternative sweeteners.
Whether it is a stew or soup, the plan for formulating a product will require a balance between flavor, texture, health and convenience. Otherwise, the alphabet soup will tell more than it should.
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