Flours, Grains & Pasta

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South Korea–based The Honest Farmer is entering the US market with Wellinus, an export-only brand focused on clean-label grain snacks. The launch highlights growing demand for low-calorie, gluten-free and additive-free snack options in North America.

New research reveals that while the same yeast dominates sourdough starters, the type of flour used can significantly alter bacterial composition. The findings highlight how subtle ingredient choices can influence fermentation behavior and bread characteristics.

Through the Source by Indigo program, farmers receive data tools, technical guidance and premiums for regenerative rice production. The collaboration aims to drive community benefits, environmental gains and long-term farm prosperity.

Pop Oats transforms the humble oat into a craveable, crunchy snack that goes far beyond breakfast. With USDA-backed innovation, the brand aims to launch oats into the snacking universe.

General Mills is scaling its investment in Kernza, a perennial grain with deep roots that improve soil health and carbon sequestration. The expansion brings Kernza to four Cascadian Farm cereals, furthering the brand’s long-term sustainability goals.

This milestone marks the latest innovation effort by USCP to ensure this nutrient-rich, versatile and resource-efficient grain meets growing demand for convenient, high-quality ingredients in food manufacturing, foodservice and retail markets.

Rabobank’s Fall Harvest Outlook highlights challenges facing North American growers amid high input costs, shifting trade relationships and policy uncertainty. Analysts urge producers to focus on fundamentals and sustainable practices to stay competitive.

Greenfield Milling has debuted its state-of-the-art Richmond, Utah plant, built to supply Campbell’s Pepperidge Farm under a 20-year agreement and advance key sustainability goals. Backed by strategic partnerships and expansion plans in Texas and beyond, the company is positioning itself as a national flour and bakery mix leader.

By moving further into value-added products, Richardson positions itself to integrate grain supply with branded and foodservice pasta, an area where innovation around formulations, fortification, and clean-label ingredients continues to grow.

The brand’s new Whole Wheat Protein Crackers combine a blend of hemp, chia, flax, pumpkin, sesame, and sunflower seeds with whole wheat flour for a crunchy, satisfying snack.