The product has seven active cultures and is clearly marketed to male consumers.
March 20, 2013
The product is differentiated from existing Greek yogurts by its 20-25g of natural protein per serving, a "man-sized" 8oz. cup that is at least 33% larger than most individual-serving Greek yogurts and marketing and packaging that speaks to active male consumers.
Hofseth Biocare ASA (HBC) completed its Generally Recognized as Safe (GRAS) self-affirmation approval for ProGo, the company’s Salmon Protein Hydrolysate specially designed for human nutrition.
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