T he serious problems of obesity and overweight continue to dominate news coverage. More than half of Americans could be obese by 2030, resulting in an array of illnesses that could cost the U.S. up to $66 billion in treatment and over $500 billion in lost economic productivity.
In Prepared Foods’ annual survey, key players in the food and beverage industry lend insight into the tactics—and ingredients—they’re using to help consumers with weight management and the health issues associated with overweight/obesity.
Global product launch activity tracked by the Innova Database with a weight management positioning has remained relatively stable in recent years, with the same to be said for the low-fat and low-calorie positionings.
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