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Home » Topics » Better for You

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InnovaMarketInsights_19_900

Webinar: Pandemic Focalizes Immunity Demand

Consumers are expected to show higher levels of interest in their immune health
July 21, 2020
Looking ahead to the years after the COVID-19 outbreak, consumers are expected to show higher levels of interest in their immune health. This could open doors for more products with a specific focus on immune health rather than those with multiple health messages of which immunity is simply one of many.
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MegaKids_Microbiome_900

Plexus Worldwide ‘Kids Essentials’

MegaKids Microbiome & XFactor Kids were developed for growing bodies and minds
July 15, 2020
Kids are notorious for being picky eaters. Colorful vegetables aren't something kids typically ask for. This extension of Plexus’ XFactor Kids is dedicated to providing parents with an easy way to help supplement nutrient gaps and support growing, healthy kids.
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Synergy_Pineapple_900

GT’s Living Foods Synergy Golden Pineapple

New kombucha flavor is supported by new health and wellness campaign
July 15, 2020
GT’s Living Foods, a kombucha brand, hopes to change the way people think and feel about health and wellness in Summer 2020. The brand announced the launch of its new Synergy flavor, Golden Pineapple, now available nationwide.
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Boxes of Trubar Protein Bars

More Consumers Want Foods and Drinks with Functional, Better-For-You Benefits

Protein continues to be a key area of interest among consumers, with protein content driving food choices across a wide range of food and beverage categories
Lu Ann Williams
Lu Ann Williams
July 13, 2020
Nutrition is becoming a central pillar to a healthy lifestyle for a growing number of consumers. They are seeking products that not only taste good but also offer additional health value.
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AlignProbiotic_Baby_900

Align Baby Probiotic, Colic Relief

New product is formulated to add good bacteria for a healthy tummy
July 8, 2020
The unique product is the new “secret weapon” parents can count on for their babies, as it is specially formulated to add good bacteria for a healthy tummy and to help soothe fussiness and crying for a happy baby. Align has partnered with Jamie Otis, a board-certified RN and mother to a 2-year-old and newborn who swears by the Align Baby Probiotic product.
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ToneItUp_900

Tone It Up Protein Bars, Optimized Protein Powders

New protein bars contain 10g of protein per bar and 170 calories
July 8, 2020
Women’s fitness, lifestyle and wellness community brand, Tone It Up, is expanding its retail offerings at Kroger stores nationwide with the rollout of Protein Bars and new optimized Protein Powders.
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OmyaPlant_900

Omya Completes Expansion of Orgon Production Plant

The state-of-the-art facility focuses on sustainable, high-quality mineral products
July 7, 2020
Omya has rebuilt and expanded its calcium carbonate production plant in Orgon, France, creating a substantially higher capacity for its functionalized calcium carbonate product platform, a new packaging line and an on-site warehouse. The modern facility produces the company’s mineral grades for food, pharmaceutical, nutraceutical and cosmetic applications in accordance with the most stringent sustainability and quality standards.
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IFF_Health_1_900

IFF Health: Men’s Health

IFF Health attains Non-GMO Project Verified certification for plant-based men’s health ingredient
July 2, 2020
IFF Health has received Non-GMO Project Verified certification for its Go-Less® Men, an extract, for healthy bladder function in men. The activity of this plant-based ingredient is supported by clinical trials.
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RW_Knudsen_Shots_900

R.W. Knudsen Family Organic Juice Beverage Shots

New varieties include Pineapple Ginger, Apple Cider Vinegar, Beet Juice, and Carrot Black Pepper Turmeric
July 1, 2020
R.W. Knudsen Family Organic Juice Beverage Shots contain high-quality, certified organic ingredients and come in 2.5oz bottles with no refrigeration required. Each bottle contains 25 calories and 3-4g total sugars per serving.
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RX_Bars_Kids_900

RX Kids Protein Snack Bar

RXBAR debuts a reformulated kids bar, featuring taste and texture kids love and nutrition parents want
July 1, 2020
RX Kids Protein Snack Bars couple key ingredients from the simple core profile RXBAR is known for - egg whites and dates - with whole grain, gluten-free oats and a few other real, high-quality ingredients.
Read More
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