Looking ahead to the years after the COVID-19 outbreak, consumers are expected to show higher levels of interest in their immune health. This could open doors for more products with a specific focus on immune health rather than those with multiple health messages of which immunity is simply one of many.
July 29, 2020
Vitamins and minerals remain the most popular immune health ingredients, led by vitamin C. Good growth is also coming from vitamin D3, zinc, and magnesium. Probiotics are also closely related to immunity issues, and there is good growth for certain specific strains beyond the traditional choices.
Tom Verhiel, VP Strategic Insights North America at Innova Market Insights, will present the latest immune health trends and the future development within the F&B market.
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