Better for You

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Following a rigorous review of pitches from applicants, Kresko RNAtech has been selected as the winner for its outstanding commitment to advancing the science behind dietary supplements and functional foods and beverages.

A growing interest in brain health supplements, driven by aging populations and the desire for mental clarity, has fueled a market projected to grow from $8.2 billion in 2024 to over $15 billion by 2034. Ingredients that support cognitive function, such as gamma-aminobutyric acid, are gaining attention for their potential to enhance memory, focus, and overall brain health.

Each 12oz can is packed with a blend of plant-based ingredients that support immunity, accelerate metabolism, and deliver a sugar-free energy surge.

McCaffrey Protein Bites will launch with three distinct flavors: Chocolate Chip Cookie Dough, Birthday Cake, and Fudge Brownie. 

“An upcycled dietary fiber rich in bioactives from hemp hulls supports digestive comfort in healthy adults," was recently published in the prestigious Journal for Bioactive Compounds in Health and Disease. 

Celsius Hydration is formulated with a blend of magnesium, potassium and sodium, making it a great addition to fitness and daily routines.

The new AN Performance line features hydration, pre-workout, non-stimulant and whey protein powders co-branded with Chiquita combiine cutting-edge nutritional benefits with Chiquita’s beloved flavors. 

The planned acquisition further supports Ferrero's expansion in the better-for-you product category, following the acquisitions of FULFIL and Eat Natural in Europe.

Anheuser-Busch and 1st Phorm, a premier sports nutrition and supplements company, announced plans to form a new partnership aimed at fueling new innovations within the rapidly growing energy drinks and related beverage segments.

The new collection brings all the benefits of Functional Chocolate to the youngest members of the family—making wellness a treat to keep little ones thriving and parents smiling.