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Home » Topics » Better for You

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Food and Beverage Industry Trends

Wellness Reimagined: A $1.1 Trillion Opportunity Spanning Body, Mind, and Soul

Consumers embrace a holistic approach to well-being—fueling growth across categories
Prepared Foods Editorial Staff
May 1, 2025

Among US consumers, mental factors including sleep quality, work/life balance, and a healthy home environment are growing in importance,


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GLP-1 Botanical Boosters with Dana McCurdy

GLP-1’s Botanical Boosters

David Feder
David Feder , RDN
April 30, 2025

In this interview, Dr. McCurdy discusses many other natural botanical boosters of GLP-1 and the science behind how they do their metabolic magic.


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Giorgie Energ yDrink cans

Gorgie Wellness Energy Drink Expands Retail Presence

Better-for-you energy brand brings four popular flavors to Target
Prepared Foods Editorial Staff
April 27, 2025

Gorgie was founded in 2023 by Michelle Cordeiro Grant to introduce a first-of-its-kind energy drink made by women for everyone to enjoy. 


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Pure Protein Ammmaze bar package

Pure Protein Ammmaze Bars

New Protein Bars are available in Blackout Cake and Strawberry Shortcake flavors
Prepared Foods Editorial Staff
April 26, 2025

Launching exclusively at 7-Eleven and Speedway stores, AMMMAZE bars are the latest innovation in Pure Protein's mission to encourage people to "Live Deliciously", delivering big on flavor and functional benefits in every bite.


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Robert F Kennedy Jr

FDA Moves to Eliminate Petroleum-Based Food Dyes from National Supply

Agency says it is working with food manufacturers to take initial steps toward ingredient removal and substitution
Prepared Foods Editorial Staff
April 22, 2025

Key measures include setting a national standard and timeline for transitioning to natural food colorings, revoking the use of Citrus Red No. 2 and Orange B in the coming months, and working with manufacturers to eliminate six widely used synthetic dyes.


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poppi Alpine can

poppi Alpine Blast

The prebiotic soda contains 55mg of natural caffeine per can
Prepared Foods Editorial Staff
April 20, 2025

The citrus flavor soda delivers a refreshing burst of flavor with a balance of sweet and tangy, energizing you with 55mg of natural caffeine per can.


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Laird Superfood Creamer

Laird Superfood Launches Larger-Size Liquid Creamers

Superfood creamer with functional mushrooms replaces smaller size container
Prepared Foods Editorial Staff
April 19, 2025

The line is made with coconut milk and organic coconut sugar, and the brand’s seasonal flavors, including Pumpkin Spice and Peppermint Mocha will also be available in the larger size later in the year.


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RIVR Functional Beverages

Boosting Mood and Energy: Trending Functional Beverages for Wellness

From mood-boosting drinks to calming elixirs, discover the latest in functional beverages designed to enhance your energy, focus, and well-being
April 18, 2025

Discover the newest functional beverage innovations that are shaping the future of wellness in the beverage industry.



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Fungi Perfecti BrainPower Stack

Smart Starts: Brands Boost Brain Health with Functional Foods

From baby foods to snack bars and supplements, a new wave of functional products is tapping into consumer demand for cognitive support and mental clarity
April 16, 2025

Food meets function as brands innovate with brain-boosting ingredients for all ages.


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Pregnant women eating healthy food
Women's Health

Wellness for Every Life Stage: How Food and Beverage Brands Are Targeting Women’s Evolving Health Needs

As consumer demand grows, product developers are responding with functional ingredients, focused claims, and lifestyle-specific innovations for women
Lu Ann Williams
Lu Ann Williams
April 14, 2025

Products for women are particularly noticeable and not surprisingly, we see targeted women’s products first in supplements, followed a growing wave of related food and beverage offerings.


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