Better for You

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By acknowledging the feelings of isolation and frustrations that many experience, Atkins Way offers a better way, providing freedom from a lifetime of dieting through a joyful approach to eating, says the brand. 

A breakfast smoothie created to replace breakfast, Todo provides prebiotics, adaptogens and antioxidants, is filled with fiber, and offers a milk base of 25g of complete protein, fully devoid of artificial sweeteners or added sugar. 

Made with over 55 whole-food derived ingredients, Hiya Kids Daily Greens + Superfoods is a comprehensive nutritional supplement that delivers essential greens, superfoods, vitamins, minerals, and antioxidants tailored to children's needs.

Laird Superfood products contain only clean ingredients with no artificial (or “natural”) flavors, colors, syrups, refined sugars, or additives.

Botanical ingredients have been key components in culinary traditions worldwide for centuries, not only for their unique flavors but also for their ability to enhance and balance the taste profiles of various dishes. Spices and herbs, in particular, are powerful tools for both flavor enhancement and masking off-flavors.

The expansion into prebiotic fiber ingredients had expanded fiber use from its traditional home within grain foods to a broader range of categories, including soft drinks and confectionery. Innova Market Insights actively monitors a broad range of trends—including global macro trends, lifestyle forces, consumer insights, ingredient trends, and new food and beverage product launches—that all show the impact of fiber use on various levels.

David co-founders Peter Rahal, founder of protein snacks brand RXBAR, and Zach Ranen, former investor and founder of RAIZE, bring extensive experience to their latest venture.

Each nutritionally potent chewable delivers the cognitive benefits of caffeine, equivalent to an 8oz cup of coffee, with just 2g of sugar.

IntelliRise features a blend of functional mushrooms and adaptogenic plants, including lions mane mushroom (Hericium Erinaceus), cordyceps mushroom, Rhodiola Rosea, and Korean panax ginseng.

Powered by BRCC’s proprietary Black Rifle Energy™ Blend, these drinks are crafted with naturally sourced caffeine that delivers a punch in attention-grabbing packaging.