Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • First Person Q&A
    • Favorite Products Poll
    • Play With Your Food Game
    • Webinars
  • STORE
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
Better for YouIngredientsFlavors & Seasonings & SpicesBotanicals

Modifying Flavor with Biodiversity

Botanicals can be powerful tools for boosting flavor and masking off-flavors

By Kerry Hughes
Fruit Cup Beverage Flavorchem

Chili peppers are a triple-action botanical, a natural enhancer, masker, and “bridge” flavor that can boost sweetness while imparting piquancy without clashing with other flavors.
PHOTO COURTESY OF: Flavorchem, Inc.


Deli Turkey Florida Food Products

Consumers demand clean-label natural ingredients to enhance and protect meat and poultry products without resorting to synthetic ingredients. 
PHOTO COURTESY OF: Florida Food Products, Inc.

Grapefruit Beer T Hasegawa

Orange, grapefruit, and other citrus has been used effectively in fermented grain beverages to not only mask pungent aromas but also impart refreshing ones.
PHOTO COURTESY OF: T. Hasegawa Co., Ltd.


Sauces Chinova Bioworks

A new generation of mushroom mycelia fiber extract preserves flavor as well as shelf life in sauces, dressings, and spreads.
PHOTO COURTESY OF: ChinovaBioworks, Inc.


Legal Hot Sauce Blood Mary

In addition to piquant flavor, chili peppers and tomatoes have also been shown to counter bacteria that cause spoilage and can negatively impact health.
PHOTO COURTESY OF: Légal Hot Sauce/Homer Foods LLC

Latin American Foods Kalsec

Employing spices for flavor, preservation, and health dovetails with the rising consumer interest in global cuisines.
PHOTO COURTESY OF: Kalsec, Inc.

Rosemary Blue California

Rosemary contains rosmarinic acid, proven to be a powerful natural preservative of flavor and freshness in savory products from poultry and processed meats to baked goods.
PHOTO COURTESY OF: Blue California, Inc./iStock

Fruit Cup Beverage Flavorchem
Deli Turkey Florida Food Products
Grapefruit Beer T Hasegawa
Sauces Chinova Bioworks
Legal Hot Sauce Blood Mary
Latin American Foods Kalsec
Rosemary Blue California
September 4, 2024

Botanical ingredients have been key components in culinary traditions worldwide for centuries, not only for their unique flavors but also for their ability to enhance and balance the taste profiles of various dishes. Spices and herbs, in particular, are powerful tools for both flavor enhancement and masking off-flavors.

Some of the most prominent botanical extracts used to improve the taste of foods are spices. Some enhance sweetness, helping to reduce the use of added sweeteners. These include cardamom, cinnamon, cloves, and mint.

Others, such as tarragon, rosemary, and chili peppers, enhance savoriness. Additionally, some can build up either sweetness or savoriness, or bridge distinct but different flavors to create a whole greater than the sum of its parts: citrus flavors, black pepper, and ginger are among many examples.

Cardamom, Cinnamon, and Cloves

Cardamom imparts a complex flavor profile that combines sweet, spicy, and floral notes. It is often is used to enhance sweetness in both sweet and savory dishes, from cookies to curry. For example, in chai tea, cardamom works alongside other spices like cinnamon and cloves to balance the bitterness of black tea. Its sweet undertones also enhance the overall sweetness of the drink, adding to the aromaticity and harmony of the other sweet spices.

These qualities make cardamom a versatile ingredient for many formulations. However, developers and manufacturers should take note that cardamom can go off quickly once it is decorticated, and especially after it is ground. Stale cardamom will develop a sharp, camphor-like aroma and flavor.

Cinnamon is favored for its warm, sweet, and woody-spicy flavor. It is a staple in baking, confectionary, and savory products. Due to the sweet flavor profile it imparts, it is also known for an ability to enhance sweetness and mask bitterness.

For example, as a key ingredient in pumpkin pie, cinnamon complements the natural sweetness of pumpkin and helps to mask potential bitterness or off-flavors from the other spices and ingredients. The addition of cinnamon makes for a more well-rounded and flavorful dessert.

Cloves possess a strong, pungent flavor with both sweet and piquant undertones. A little goes a long way. Medicinally, clove oil is known for its anesthetic properties. In formulations, sparing use of cloves can support sweetness, while its strong spiciness will override any undesirable bitter flavors.

The Green Team

Rosemary has a robust, pine-like flavor that enhances savory dishes and masks off-flavors. Its strong aromatic profile makes it a favorite in Mediterranean cuisine. For example, in roasted lamb dishes, rosemary is often used to complement the meat’s natural pungent flavor while masking any gamey or off-putting notes. The result is a succulent and flavorful dish that highlights the richness of lamb.

Rosemary extract often is used in meat and poultry formulations for its natural antimicrobial capacity. In this manner, it can provide a slight flavor enhancement while extending shelf life. It is especially effective in prepared meats such as cured meats, bacon, and deli meats. So, too, is extract of celery. Celery is high in natural nitrites and can be used as a natural substitute for sodium nitrite.

Mint is both a sweetness enhancer and a cooling agent. It adds freshness to savory dishes (such as South Asian and North African rice dishes or red meat preparations, notably lamb). In beverages, it adds flavor and enhances sweetness.

Mint also demonstrates abilities to both modify beverage flavors. An example is in mojitos and mock mojitos. The mint flavors both boost and balance the sweetness of the sugar while softening the lime’s tartness, creating a balanced and refreshing drink. The cooling effect of mint also adds an exciting dimension to beverages, especially iced tea beverages, countering the brisk tannins with cool refreshment—ideal for warm climates and seasons. 

Tarragon is another green enhancer of savoriness that can double as a masker of less-desirable flavors. With its slight licorice-like flavor, tarragon is well known in French culinary traditions for adding an unmistakable flavor note that reduces overpowering flavors as sulfur in egg dishes, iodine in fish preparations, and gaminess in poultry and meats. In sauce Béarnaise, tarragon enhances the sauce’s savory flavors while masking potential bitterness from the vinegar and shallots. This creates a classic, smooth and flavorful accompaniment to steak and other meats.

Chili Peppers, the Savory Savior

Chili peppers, fresh or dried, are a prominent ingredient in many global culinary traditions. Not only are they deployed to add heat and complexity to foods, they have long been recognized for their preservative function due to their antimicrobial properties. More importantly, they enhance savory flavors and mask off-flavors, especially when smoked.

On top of the flavor spike they bring to soups, stews, chilies, and sauces, they contribute well-studied health benefits, especially in terms of cardiovascular health. These are derived from capsaicinoids, flavonoids and other polyphenols, and other bioactive compounds.

In a chili formulation, smoked chili peppers add a rich depth of flavor that enhances the dish’s savory components while countering the acidic notes from ingredients such as tomatoes. The heat from the chili peppers also yields a more robust and flavorful profile.

Dried chili peppers, such as ancho (smoked poblano) and chipotle (smoked jalapeño) build multiple layers of flavor during their smoking and drying processes. Ancho peppers offer a mild, sweet heat with fruity undertones, while chipotle peppers provide a deep, smoky flavor with moderate heat. In fact, smoked chili peppers such as ancho and chipotle can add a boost of umami to vegetarian recipes.

The interplay of these chili peppers with other ingredients is especially evident in molé sauces. These often combine ancho and chipotle peppers with cacao and cinnamon to create a highly complex, rich sauce that highlights the complex flavors of the dish. Of special note, the underlying sweet notes in ancho chili peppers have often found their way into confectionary, ranging from cheesecakes to pastries to preserved mangos.

Citrus Bright

Citrus fruits—ranging from lemon, lime, orange, and grapefruit to yuzu and ugli fruits—are in a category of their own, contributing bright flavors that can boost sweetness or modify piquancy in foods or beverages. The prominent acidity of citrus readily negates unappealing flavor notes and instills freshness and zest into a variety of recipes.

In seafood dishes such as ceviche, lime is an unmistakable carrier of the maritime briskness of seafood. The high acidity of the lime juice effectively “cooks” the fish and shellfish while both complementing the seafood’s natural flavors and masking overly “fishy” aromas and flavors.

The juice and pulp are not the only useful flavor components of citrus. Citrus peel, known as its “zest,” brings its own zing to dishes. Citrus zest contains powerful essential oils that provide intense aroma and flavor. Orange zest can enhance the flavor of chocolate desserts, creating a harmonious blend of sweet and tangy notes.

In bar formulations, lemon zest intensifies the citrus flavor, balancing the sweetness of the bar and adding a fresh, energizing aroma. Similarly, the strong lemony character makes an excellent bitter masker in vitamin- or other nutraceutical-enriched bar products. Citrus zest also is a suitable masker of “beany” notes in certain protein-boosted products.

Citrus has another benefit that sets it apart: Aroma enhancement. The volatile oils, concentrated in citrus peel, release strong floral fragrances that can mask less desirable aromas, with lemon or lime tempering the fishy odors of seafood the best known example. Citrus also can complement desired flavors to make them stand out. Orange and dark chocolate, for example. Vanilla is another aromatic botanical prized for its dual characteristic of flavor enhancement and off flavor-masking capacity.

A study published in 2022 in the research journal Foods demonstrated that not only do vanilla and lemon have the ability to positively alter the perception of sweetness; they can heighten the sensation of other pleasurable organoleptic characteristics such as texture and mouthfeel. Vanilla is commonly used in chocolate and baked confections to enhance the perception of sweetness and, in dark chocolate, to temper the natural bitterness. Lemon is even more versatile, influencing either sweetness or tanginess depending on the formulation, with both able to cover perceptions of bitterness.

Combining Ingredients for Inspiration

The ability of the hundreds of available herbs, spices, roots, rhizomes, and other botanical ingredients to evoke sweetness, mask bitterness, and provide umami—among other flavor-modifying capacities—allows research chefs to craft formulations with intricate and balanced flavors. As biodiversity provides us with seemingly endless options for new food plants and flavors, understanding how they work in combination can open up endless possibilities for creating new or enhanced recipes.

For inspiration, think of a Moroccan tagine, a classic North African combination of cardamom, cinnamon, cloves, chili peppers, and citrus flavors that synergize to create a complex and multifaceted flavor profile. The sweetness from the cardamom, cinnamon, and cloves balances the heat from the chili peppers and the brightness from the citrus, while each ingredient’s unique characteristics contribute to a rich and satisfying dish.

Considering the ability of many of these botanicals to both help extend shelf life and provide a treasure trove of health-supporting phytochemical compounds, the advantages of using botanicals are undeniable. Moreover, the move toward natural flavors and modifiers has positioned many ingredient suppliers to become go-to sources for the ideal botanical boosters food and beverage formulators need.


Beyond Botanicals

In addition to botanical ingredients, a variety of biodiverse flavor enhancers from animal, fungi, and marine sources play a crucial role in culinary applications. Animal-based enhancers, such as fish sauce, anchovy paste, and bone broth, provide rich umami and savory flavors, adding depth and complexity to formulations. In addition, meat, poultry, and dairy/cheese powders are finding increasing use in meal and snack products that need an extra boost of intense umami. Butter, the classic flavor enhancer, imparts creaminess and richness, enhancing the overall flavor profile. Fungi-based enhancers, including mushrooms like shiitake, porcini, and the highly prized truffle, bring earthy and umami-rich notes that elevate soups, risottos, and sauces. So, too, do yeasts and yeast extracts, heightening meat and cheese flavors in vegetarian dishes.


Spices are Sizzling

In a report released last spring, research group Markets and Markets Research Pvt., Ltd. revealed that the global spices and seasonings market size is expected to hit US$27.4 billion by 2026. The study was based on “a comprehensive analysis of market buying patterns, pricing trends, patent evaluations, conference and webinar materials, and key stakeholders.” The research group also found that the market demand for spices and seasonings is not only driven by the “increasing preference for delectable and unique cuisines, the growth of fast food and packaged food industries” but also the “shifting consumer inclination towards healthier and more natural products.” Moreover, manufacturers are using spices specifically in order to increase the shelf life of their products in addition to enhancing flavor and quality.


Savor This

The savory ingredients market is expected to close out this year at US$9.4 billion, based on research by Markets and Markets Research Pvt., Ltd. The category includes ingredients that, according to the study, “are widely used in the food industry to add richness, depth, and complexity to dishes, thereby catering to the evolving preferences of consumers.” The study’s authors noted also that the results reflect “a remarkable growth projection” and anticipate sales to reach US$12.1 billion by 2029, at a CAGR of 5.2%.


 Not Over Yet

Some of the more powerful spices used to enhance desired flavors and mask undesired ones can all be found under one “roof” in the form of that ubiquitous mix, pumpkin spice. If you thought the blend of cinnamon, clove, allspice, and nutmeg was passé, think again: According to Coherent Market Insights, the pumpkin spice market—valued at $1.1 billion by the end of last year—is “estimated to surpass $2.4 billion by 2031, globally growing at a CAGR of 10.2%.”

KEYWORDS: chili pepper Cinnamon citrus flavor boosting flavor mask food product development rosemary

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Kerry hughes
Kerry Hughes, MS, principal for EthnoPharm, is an ethnobotanist, herbalist, and author with a 20-year record of success in natural product development. EthnoPharm specializes in global natural product development and education, innovative product formulation, and nexus-of-market opportunity identification. Hughes is driven by a "tenacious fascination with the potential health-enhancing role plants can play." With a focus on ethnobotanical discovery and strategic innovation, Hughes and EthnoPharm continue to expand the boundaries of new natural product development, catalyze applied phyto-product breakthroughs, and bring to market new, efficacious, and profitable products that not only heal people but help protect the threatened global biodiversity.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    Breaking News
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Candy
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    Breaking News
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

General Mills US250 Packages

General Mills Launches 79 Limited-Edition Summer Products

Circana Pacesetters 2026

Circana Highlights 2025 CPG Pacesetters

Bushs Baked Beans LTO Flavors

Bush’s Beans Debuts Summer-Inspired Flavors

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

June 25, 2025

Market in Motion: Active Nutrition

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • Kerry Hughes - NatExpoWest2025

    Natural Products Expo West 2025 Review with Kerry Hughes

    See More
  • The Flavor of Protein

    See More
  • CogBevGroup_780.jpg

    Sleep Better, Think Smarter with These Ingredients

    See More

Related Products

See More Products
  • functional foods.jpg

    Functional Foods: The Connection Between Nutrition, Health, and Food Science

  • small-occ.jpg

    Occupational Health and Safety in the Food and Beverage Industry

  • The 10 Principles of Food Industry Sustainabilty Cover

    The 10 Principles of Food Industry Sustainability - EBOOK

See More Products

Events

View AllSubmit An Event
  • November 19, 2025

    Reformulate With Confidence: Natural Solutions for Sodium Reduction and Savory Flavor Enhancement

    ON DEMAND: Whether you’re reformulating a classic or developing a new product line, this webinar offers real-world examples, technical guidance, and expert perspectives to help you meet evolving consumer demands for healthier, flavor-forward foods.
View AllSubmit An Event
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing