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The long-established trend towards proactively managing our health and well-being has been brought into sharper focus by COVID-19. Research by Innova Market Insights reveals a new wave of opportunity for functional nutrition product launches for 2021 and beyond, which will be explored further in a webinar on July 19.

The protein trend has promised to continue at a steady pace, with interest in, and consumption of, plant proteins increasing at record levels. This is due in large part to the rapid expansion in consumer demand for meat, dairy, and seafood analogs. But alongside the growth in protein as a whole ingredient, the various parts that make up a protein molecule are not being ignored. 

With all-natural ingredients like rooibos, hibiscus, monk fruit, and lemon, Rebellious Infusions' Caffeine-Free products are free of sugar, calories, artificial colorings, flavors, sweeteners, and fillers.

Neversecond will sell its C30 Energy Gel, C30+ Energy Gel with Caffeine and C30 Sports Drink on Never2.com.

ROAR Organic announced a new recipe for its line of beverages, that are now fortified 100% daily value of energy and immunity vitamins B5, B6, B12 and C, as well as antioxidant vitamins A and E, and electrolytes from coconut water.

Innova Market Insights’ consumer research indicates that one in four people globally has become more concerned about their immune health since before the pandemic. The most significant increase was among Millennials (aged 26 to 35 years) and younger Gen X (aged 36 to 45 years). Higher levels of concern among these relatively young age groups indicate the potential for longer-term consumer interest.

The powder is made from nutrient-dense pumpkins, grown in the fertile soil of Washington. Shortly after harvest, pumpkins are pureed and dried without any preservatives. Pumpkin powder is a versatile ingredient that naturally enhances flavor and color. It can be used in multiple food and beverage applications from smoothies and soups to baked goods and pet foods.

Probiotics are in demand across many health and wellness categories. People are increasingly seeking information, clinical support, and, ultimately, confidence that the ingredients they and their loved ones consume are safe and efficacious. With the recent launch of its DE111.com website, Deerland Probiotics & Enzymes delivers that confidence as a probiotic expert with consumer friendly resources.

Immunity is at the forefront of the nutrition space. But sometimes, it seems as there are more questions than answers.