ROAR Organic announced a new recipe for its line of beverages, that are now fortified 100% daily value of energy and immunity vitamins B5, B6, B12 and C, as well as antioxidant vitamins A and E, and electrolytes from coconut water. The move was made following market research showing ROAR consumers are actively seeking vitamins and antioxidants at a higher level than electrolytes alone. The new Complete Hydration solutions are already hitting store shelves nationwide, with a bold new packaging design that grabs attention at shelf-level. 
Now with more vitamins and antioxidants, ROAR’s new packaging is also more sustainable. The new packing uses fully recyclable materials across all components including the bottle itself, the cap and the label. These changes further ROAR Organic’s mission to fuel health, resilience and stamina by offering multiple benefits in one bottle using all-natural flavors. 
The new functional positioning and brand refresh come on the heels of ROAR Organic’s aggressive expansion at natural retailers across the country, including Sprouts and Whole Foods Market in the mid-Atlantic. These efforts align with ROAR’s target consumer who appreciates it’s organic, low-sugar content.
ROAR Organic beverages come in four delicious flavors: Cucumber Watermelon, Mango Clementine, Georgia Peach, and Blueberry Açai. All four flavors are now available at Wegmans, Sprouts, Whole Foods Mid-Atlantic, Natural Grocers Vitamin Cottage, The Fresh Market, Fresh Thyme, Safeway / Albertsons, and 7-Eleven, as well as, Rite-Aid and Duane Reade stores in the New York area.