Prepared Foods profiles new functional foods, drinks and supplements.


Benefits—Inside and Out

My Obvi LLC, Kearny, N.J., introduced a Cotton Candy Collagen Protein Powder and a Beauty Sleep supplement.

A healthier version of nostalgic state fair cotton candy, the limited-edition Cotton Candy Collagen Protein Powder has 10g of collagen peptides and 9g of protein per serving. Officials say the formula increases the absorption rate of collagen within the body and is keto-friendly, soy-free, gluten-free, dairy-free and free of any GMO’s or fillers. 

The protein powder comes in a 12.16oz container retailing for $44.99 at the company’s website.

Differing from other sleep supplements on the market, My Obvi’s Beauty Sleep is not formulated with melatonin and GABA. Instead, officials say the new Beauty Sleep formula features lavender, theanine, chamomile, passionflower, lemon balm, and hyaluronic acid (for beauty benefits). The goal is not only to improve overall sleep quality but provide a healthy boost to hair, skin and nails.

Beauty Sleep contains 60 supplement capsules (two per serving) and retails for $34.99 at the company’s website.


Better Brains

Brainiac Omega-3 Peanut Butter Blends

Ingenuity Brands, San Francisco, extended its Brainiac kids brand with two new Omega-3 Peanut Butter Blends spreads. Varieties are Chocolate Peanut and Honey Peanut.

Each 1.15oz (33g) grab-and-go packet has 155mg of omega-3 DHA/ALA and 55mg of choline. Each is made with non-GMO ingredients, contain 6-7g of plant protein, are kosher, gluten and soy free.

Ingenuity Brands’ website ( touts more new products including Brainiac Brain Bars, each with 75g of omega-3s, and 70g of choline. The company’s website describes the bars as “a smart snack for the whole family.” Varieties include Chocolate Chip and White Chocolate Oatmeal.  

Brainiac debuted in 2019 with a range of kid-friendly yogurt offerings (tubes, smoothies) and came back in 2020 with three applesauce products in squeeze pouches.


New Flavor

Chocolate Hazelnut Premier Protein with Oats

Premier Nutrition Company, LLC, Emeryville, Calif., added a new Chocolate Hazelnut flavor to its Premier Protein line of ready-to-drink Protein Shakes with Oats. Other varieties include Apple Cinnamon and Blueberries & Cream.

Officials say Premier Protein Shakes with Oats are the first ready-to-drink shakes formulated to be enjoyed hot or cold at breakfast. Each shake features a creamy texture, 20g of protein, 8g of whole grain oats, 7g of fiber and 24 vitamins and minerals. A serving also has just 150 calories and 1g of sugar. 

Shakes come in 11oz four-packs, 12-count packs and 18-count packs. There also are 11.5oz sizes in a 12-count package. Premier Nutrition is a business unit of BellRing Brands (Post Holdings), which also owns the PowerBar brand.


Sip. Beautify. Repeat.

Gloss Leaf Collagen Iced Tea

Zint LLC, New Hampton, N.Y., says new Gloss Leaf is the first brewed tea fortified with grass-fed collagen peptides. Zint used the virtual Natural Products Expo West to debut Gloss Leaf in two varieties: Peach, and Mango Pineapple. Each 12oz serving contains 3g of collagen peptides, the company says.

“Brewed from real black tea leaves, with fruit flavors and just the right amount of sweetness, Gloss Leaf is officially the most refreshing way to get your daily collagen boost—not to mention a touch of vitamin C and antioxidant flavonoids. Drink it and experience your natural glow,” the company says.

Zint has a broad line of nutricosmetics (for beauty), powdered sweeteners and organic powdered superfoods.