Launching exclusively at 7-Eleven and Speedway stores, AMMMAZE bars are the latest innovation in Pure Protein's mission to encourage people to "Live Deliciously", delivering big on flavor and functional benefits in every bite.
Key measures include setting a national standard and timeline for transitioning to natural food colorings, revoking the use of Citrus Red No. 2 and Orange B in the coming months, and working with manufacturers to eliminate six widely used synthetic dyes.
The line is made with coconut milk and organic coconut sugar, and the brand’s seasonal flavors, including Pumpkin Spice and Peppermint Mocha will also be available in the larger size later in the year.
From baby foods to snack bars and supplements, a new wave of functional products is tapping into consumer demand for cognitive support and mental clarity
April 16, 2025
Food meets function as brands innovate with brain-boosting ingredients for all ages.
Products for women are particularly noticeable and not surprisingly, we see targeted women’s products first in supplements, followed a growing wave of related food and beverage offerings.