Gorgie Wellness Energy Drink Expands Retail Presence
Better-for-you energy brand brings four popular flavors to Target
PHOTO COURTESY OF: Gorgie
Gorgie, an innovative energy drink brand with benefits announced its launch at 863 Target stores nationwide, debuting four core energy drink flavors; Tropical Punch, Watermelon Splash, Peach Tea, and Mango Burst. The energy drinks contain green tea caffeine and benefits including, Biotin, B-Vitamins, and L-Theanine per 12oz can.
Gorgie was founded in 2023 by Michelle Cordeiro Grant to introduce a first-of-its-kind energy drink made by women for everyone to enjoy. As a result of its popularity and growth, it closed out its first year with 7-figure success, and the business grew 5x in year two. Online customers are ordering on average every 7.9 days, with orders shipping to every state in America every month.
Since launch, Gorgie has brought a thoughtful line of sparkling energy beverages that put wellness in the upfront. The brand uses an amount of 150mg green tea caffeine for a natural boost in each can. Gorgie does not contain any aspartame, erythritol, or sucralose. With better-for-you ingredients, the brand is Non-GMO Project Verified, NSF Contents Certified, Gluten Free, Vegan, and Kosher. Gorgie is also one of the few natural energy drinks with a green rating on Yuka, the viral health impact label scanning app.
Gorgie has built its brand community first, consistently checking in with their followers and friends on everything from flavors to ingredients, new products and new designs. In doing so, it garnered over 1 billion impressions across organic social channels.
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