Better for You

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A new IFIC survey finds most Americans trust food and nutrition science, but skepticism and confusion about changing dietary guidance persist. The findings highlight the importance of credible messengers, clear communication and evidence-based advice to drive behavior change.

Protein beverage company DON’T QUIT has rebranded as SkyPop following early traction for its protein soda across major retailers. The brand aims to expand the modern soda category by pairing classic soda flavors with 10g of whey protein, zero sugar and 45 calories per can.

Jumex’s Hydrolit +Advance has been named a 2026 Product of the Year USA winner in the Hydration category, based on votes from 40,000 American shoppers. The beverage combines electrolytes, B vitamins, choline and natural caffeine to target the growing functional hydration market.

GELITA’s collagen and gelatin solutions enable high-protein bars, sugar-reduced gummies and targeted nutrient delivery. The portfolio helps formulators overcome texture, stability and shelf-life challenges.

Greater Than is repositioning hydration around how women’s bodies actually work, blending coconut water, plant-based fiber and essential vitamins into a nutrient-dense elixir. With new 12oz sleek cans and a 2026 national retail rollout, the brand’s GoddessLand platform reframes hydration as daily nourishment, not just performance.

True Citrus is expanding into functional wellness with three powdered drink mixes formulated to support cravings control, immunity and clean energy without sugar or artificial sweeteners. Available exclusively online, the Non-GMO, vegan and gluten-free line blends plant-based actives, prebiotic fiber and electrolytes to turn water into a daily health ritual.

GoodVice launched in three flavors, delivering 15g grass-fed milk protein and 10g prebiotic oat fiber per serving. Powered by clinically studied one.bio 01, the beverage targets digestion, energy and metabolic balance.

Sisel International introduced SiselRIPT Sunburst, a pineapple-forward addition to its performance nutrition lineup. The sugar-free formula delivers essential amino acids to support recovery, endurance and muscle maintenance.

Arden’s Garden introduces Sea Moss Energy, a 2oz shot blending St Lucia sea moss gel with pineapple, passion fruit, lemon and green tea. The 106mg caffeine boost is launching in more than 1,450 Publix stores as the brand builds on demand for functional wellness beverages.

Laird Superfood expands beyond plant-based with a dairy-powered Protein Coffee featuring whey, milk protein and lion’s mane mushroom. The powdered blend delivers 10g of protein per serving and targets muscle recovery, satiety and cognitive support.