Better for You

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Khloé Kardashian’s better-for-you snack brand Khloud is expanding its popcorn lineup with the launch of Cinnamon Roll Protein Popcorn. The new flavor blends sweet and savory notes while reinforcing the brand’s focus on protein-forward snacking with all-natural ingredients and no seed oils.

A new spray-drying and microencapsulation platform preserves probiotic viability at industrial scale, overcoming a major barrier to agricultural use. The shelf-stable powder could reduce reliance on synthetic fertilizers while opening doors to animal and human health applications.

Dialed Moods has expanded its wellness portfolio with the introduction of sea moss and shilajit gummies. The new products tap into growing consumer interest in functional, plant-based supplements designed to support daily health, energy and mental clarity.

AdvoCare International has introduced Creatine+, a new performance nutrition product formulated for athletes and active consumers. The unflavored creatine monohydrate is designed to support strength, endurance and post-workout recovery while stacking easily with existing supplements.

Team Hive Homies captured the Most Innovative Use of Honey award with Beevive, a line of functional shots leveraging honey as a natural delivery system for recovery, immunity and energy. The Cornell Food Hackathon showcased more than 150 students developing next-generation honey products—from edible pods to flaked finishing honey.

HydroCelt launches with Citrus Splash and Peachy Twist, offering 600mg of Celt Salt and stomach-friendly electrolytes for smoother, more effective hydration. Formulated without preservatives, additives or artificial ingredients, the mix targets athletes, workers and anyone seeking clean, everyday hydration support.

Tiny Wins debuts science-backed sweet and savory blends that deliver at least half of kids’ daily essential nutrients from real fruits, vegetables and superfoods. Designed to vanish into everyday foods, the formulas offer a stress-free solution for nourishing picky eaters.

Gunpowder Irish Gin teamed with world champion mixologist Bruno Vanzan to create a new expression featuring Italian fig, laurel and Tuscan juniper. The limited release, retailing for $37.99, is available nationwide and exclusively at Publix stores in Florida and Kentucky.

Immunity is now a daily wellness priority, fueling innovation across gut health, clean label, protein, and functional beverage categories. As Gen Alpha reshapes expectations, brands are racing to deliver multi-benefit products that blend science, flavor, and immune-support functionality.

Arctic Pur has introduced low-sugar freezer pops formulated with real ginger and lemon for digestive and immune support. The launch reflects continued demand for clean-label, function-forward products in convenient, portable formats.