From baby foods to snack bars and supplements, a new wave of functional products is tapping into consumer demand for cognitive support and mental clarity
April 16, 2025
Food meets function as brands innovate with brain-boosting ingredients for all ages.
Superfood Powder is an innovative blend providing 12 powerful health benefits, making it an essential addition to any health-conscious lifestyle in a convenient stick pack for on-the-go usage.
Nutrition21, LLC, an Everwell Health company, is exhibiting at SupplySide Connect in Secaucus, N.J., April 8-9, 2025. As a developer of leading and science-based functional wellness ingredients that help consumers look, feel, and perform their best.
By leading to more balanced blood glucose levels, particularly during the first half of the night, Palatinose may support a longer deep sleep phase and thus restful sleep.
This proprietary botanical blend of spearmint and green tea extracts works while users sleep, providing them with post-sleep benefits for sharper cognitive daytime performance.
A growing interest in brain health supplements, driven by aging populations and the desire for mental clarity, has fueled a market projected to grow from $8.2 billion in 2024 to over $15 billion by 2034. Ingredients that support cognitive function, such as gamma-aminobutyric acid, are gaining attention for their potential to enhance memory, focus, and overall brain health.
The new collection brings all the benefits of Functional Chocolate to the youngest members of the family—making wellness a treat to keep little ones thriving and parents smiling.
Upon an application by North American ingredient supplier AIDP, the European Union has officially authorized the use of magnesium L-threonate as a novel food, which means that it is now fully approved for inclusion in products sold to consumers throughout the EU, offering a new and highly bioavailable option for magnesium supplementation.
The CELSIUS ESSENTIALS line features boldly flavored performance energy drinks that are made up of the METAPLUS® blend and added aminos, helping support physical and cognitive performance.