Cargill’s Oliggo-Fiber inulin is a natural, invisible soluble fiber that is virtually undetectable in most foods and beverages. It is now available as a fiber syrup, as well as in the free-flowing powder form food and beverage manufacturers have been using to discreetly add fiber’s health benefits to a variety of products.
The market for probiotics is growing in response to impressive consumer interest. According to Business Insights, the U.S. market grew 8.7% between 2003-2008 to $5 billion, and it is expected to grow at 5% through 2013 to a value of $6.4 billion.
New product launches promoting specific ingredients for immunity claims have surged in recent times, with a 30% increase in global product launch activity with such claims tracked by Innova Market Insights in 2010, compared with the previous year.
Research by experts from the University of Bristol has unleashed a scientific design for a probiotic that may be used for the treatment of inflammatory bowel disease (IBD) like Crohn’s disease.
A recent study by Griffith University and the Australian Institute of Sport supports the health benefits of the Danisco probiotic strain Bifidobacterium lactis Bl-04 in healthy, physically active adults.
For the first time, researchers at McMaster University have conclusive evidence that bacteria residing in the gut influence brain chemistry and behavior.
Soluble and insoluble dietary fiber, probiotics and enzymes all can play a role in gastrointestinal health. Marketing those benefits to consumers can be challenging.
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