Soluble and insoluble dietary fiber, probiotics and enzymes all can play a role in gastrointestinal health. Marketing those benefits to consumers can be challenging.
Researchers at Emory University School of Medicine have shown that probiotic bacteria promote healing of the intestinal lining in mice by inducing the production of reactive oxygen species.
The Laboratory Department for Probiotics Research at the Juntendo University Graduate School of Medicine (Nagata Satoru, Yamashiro Yuichiro et al.) studied supplementation of probiotic fermented milk containing Lactobacillus casei strain Shirota (LcS) in elderly individuals living at a nursing home and confirmed reduced fever associated with acute norovirus gastroenteritis.
The manufacturers of probiotic yogurts and yogurt drinks have, in the past, claimed their products can help relieve digestive irregularity and boost the immune system. However, the European Food Safety Authority (EFSA), which regulates food health claims, has recently found insufficient evidence for claims that probiotic products have a positive effect on the immune system and digestive health.
January 31/Montreal/Institut Rosell-Lallemand Press Release -- Institut Rosell-Lallemand, "true to its founders’ commitment to educate people about the science and benefits of probiotics," announced it has supported the first documentary entirely dedicated to the friendly bacteria.
As marketers of conventional foods, functional foods and dietary supplements pore over data looking for new product opportunities that answer consumer needs, foods and beverages that address health issues, often specific health conditions, come to the forefront.
October 20/London/Indo-Asian News Service -- Probiotic drinks and yogurts, popular with millions of consumers trying to stay healthy, do not really help people's digestion, finds a recent study.
From enzymes to probiotics and dietary fiber, including prebiotics, consumers are increasingly aware of the importance of these ingredients for immunity and overall wellness.
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