Pressed introduced a 10 billion CFU daily shot and a low-calorie cleanse kit that combines probiotic, tonic and juice components. The line reflects growing interest in microbiome support, multifunctional beverage formats and transparent probiotic dosing.
Building on Marin Kombucha’s NSF-certified legacy, BioAthletic introduces a clean-label Sports Rehydration Probiotic Powder designed for athletes and wellness-driven consumers. The shelf-stable formula delivers balanced electrolytes, Vitamin D and B-12, and kombucha-derived probiotics for optimized recovery and hydration.
Blackberry Vanilla and Peach Mango Crème debut in nearly 2,000 Target stores; each 16oz can delivers 20g whey protein isolate with no added sugars or artificial ingredients.
CSE's Clear Protein Water has 20g of ultra-filtered whey protein isolate per can and remains free of artificial ingredients or added sugars. It's low-lactose and gentle on digestion.
The new flavor delivers prebiotic fiber, vitamins and minerals in a reduced-sugar formulation, extending functional fortification into the traditional cola segment
The formulation provides prebiotic fiber along with vitamins C, B6, and B12, plus minerals zinc and selenium. Each 12oz can contains 5g sugar, 35 calories, and no artificial ingredients.
Decades after pioneering the functional food space, Lifeway brings back its probiotic-and-colostrum formula in convenient grab-and-go shots to support immunity, gut health and recovery
Packed into a convenient 3.5oz grab-and-go shot, this innovative formula combines Lifeway's kefir cultures with nutrient-rich bovine colostrum to deliver support for immune health, gut balance and recovery.
Available in three lactose-free, kid-friendly flavors, the no-spill pouches bring gut health, protein and probiotics to families in a convenient format
By expanding into conventional whole milk kefir, Lifeway is once again delivering on its mission to democratize gut health by offering more accessible and affordable options for families.
More than a product update, the launch reflects Nékter's commitment to evolve. Since 2010, the brand has rejected artificial ingredients, demanded transparency and delivered flavor-forward, nutrient-rich blends.
The Watermelon launch adds a seasonal option to Slice’s lineup, which includes other fruit-forward and nostalgic flavors such as Orange, Grape, and Lemon Lime.
The new blends incorporate botanical ingredients tied to trending wellness benefits—such as mood support, detoxification, hormonal balance, and immune function.
While more Americans are embracing biotics, new data shows confusion remains around the gut microbiome, dietary patterns, and probiotics—highlighting the need for continued consumer education
A new Danone survey shows growing interest in gut health—but also reveals persistent myths and major gaps in consumer understanding of the gut microbiome.