Pressed expanded into microbiome-focused functional beverages with two new Gut Biome+ products: a daily probiotic shot and a structured, low-calorie cleanse kit.

Gut Biome+ Shot
A 2–3oz format positioned for everyday use, the shot delivers 10 billion CFUs of live probiotics per serving. It also includes functional ingredients intended to support digestion, gut barrier health and regularity. The brand is aligning with demand for compact, single-serve probiotic beverages with clearly stated CFU counts and digestive function claims.

Gut Biome+ Detox Cleanse
The cleanse is a one-day bundle of juices, tonics and shots totaling 515 calories. It features probiotic blends, celery juice, “debloat” tonics and calming shots, and includes six additional Gut Biome+ shots for post-cleanse use. The pairing of cleansing formats with microbiome support reflects current interest in gut health protocols and multiphase regimens.

For developers, these launches highlight several active trends:

- CFU transparency and probiotic integration in non-dairy matrices
- Calorie-controlled detox formats combined with functional claims
- Bundled products that merge daily-use SKUs with limited-duration programs
- Positioning gut health as seasonally relevant and tied to indulgent eating periods

Pressed’s approach may signal further movement toward probiotics and digestive support in beverage shots, cleanse kits and hybrid wellness formats.