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A new clinical study found that Pharmactive's Affron saffron extract improved mood, sleep-related outcomes and self-esteem in menopausal and post-menopausal women after 12 weeks of supplementation. The findings highlight growing opportunities for food and supplement developers targeting emotional well-being and healthy aging.

JiMMYBAR! Functional Protein has launched Strawberry and Blueberry Lemon Creatine Collagen Protein Bars, which the company says are the first bars to combine creatine and collagen in a real-fruit, clean-label format. Designed to support both muscle and connective tissue health, the bars feature real fruit ingredients and expand the brand's functional nutrition portfolio.

GoMacro is entering a new category with MacroSquares, its first new snack bar platform since launching MacroBar in 2004. Developed over three years, the organic, vegan bars combine nuts, seeds, nut butters and a chocolate or caramel dip to address growing demand for balanced nutrition and elevated snacking experiences.

Om Mushrooms expanded its functional latte lineup with the launch of a Vanilla Chai Latte Blend, available at Whole Foods Market stores nationwide and online. The beverage delivers 2,000mg of organic whole food mushrooms per serving, along with beta-glucans and 35mg of caffeine to support focus, calm and daily wellness.

Evolution Fresh is expanding its refrigerated ready-to-drink Organic Tea line nationwide at select Whole Foods Market locations. Combining brewed tea with cold-pressed juice, the products reflect growing interest in functional beverages that deliver wellness positioning, lower sugar content and premium flavor experiences in the refrigerated beverage aisle.

Mitra9 is expanding its beverage portfolio with Bubbly Pop, a functional soda inspired by nostalgic cola and champagne flavors. The launch highlights growing interest in approachable, flavor-driven wellness drinks designed for casual, social consumption.

The brand adds two functional beverages to its growing RTD portfolio. The launches reflect rising demand for multifunctional drinks beyond traditional energy and hydration.

Consumers are turning to beverages that support mood, focus, and cognitive health. Functional ingredients and indulgent flavors are converging to deliver both mental wellness and sensory satisfaction.

Vital Proteins introduces a collagen-infused sparkling water designed to support skin health, immunity and daily hydration. The launch reflects growing demand for convenient, functional formats beyond traditional supplements.

Urban Remedy adds a strawberry variety to its best-selling protein collagen shake line, delivering up to 30g of protein with no added sugar. The expansion reflects growing interest in multifunctional beverages supporting recovery, beauty and daily nutrition.