GELITA used this year’s SupplySide East to showcase its wide range of capabilities and offerings in better-for-you foods and supplements. 

Laird Superfood has revitalized several products to make them more functional, and they are launching on the Laird Superfood website and at retail partners. This new brand look and the Force of Nature campaign were created to reflect the passion of our consumers and deliver on Laird Superfood's mission. 

Zurvita announced All-Natural Advanced Protein, 20g of isolate and concentrate whey as well as pea protein protein with superfoods like stabilized rice bran and ingredients that will help accelerate metabolism.

Made with superfood ingredients for a health-focused cold brew, the canned lattes pack 130mgs of caffeine and contain 70-80 calories with 4-5g of sugar (depending on flavor), in addition to being gluten-free, nut-free, kosher and low in carbohydrates.

It is estimated that about 90 million of the 142 million Americans above age 40 are experiencing vision problems, and this population could double by 2050. “For far too long, eye health has received inadequate public health attention, despite good vision being essential to most people’s overall health and well-being,” says Steven Teutsch, former chief science officer for the Los Angeles County Department of Public Health.

This cereal provides an excellent source of vitamin E to help protect nervous systems, and incudes curated vitamins and minerals like Zinc, Folic Acid and B vitamins to support natural melatonin production.

Available in Vanilla and Chocolate Gelato, Vitalura Labs Plant Based Protein powder provides 25g of protein in each serving, with no additional calories from sugar.

The RYL Company debuts the line with four different flavors, sweetened by all-natural monk fruit and stevia leaf extract: Original Green Tea, Peach Black Tea, Raspberry Black Tea, and Lemon Black Tea. 

MatchaKo contains more than 100 times the number of antioxidants found in ordinary tea and includes an abundance of nutrients and minerals, according to the company.

Cannabigerol (CBG), widely described as the "mother cannabinoid" and the stem cell equivalent in cannabis, is an acidic compound in young plants that develops into THC, CBD and other major cannabinoids as the plants mature.