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Interest in functional nutrition is on the increase in many countries, with growing numbers of consumers globally, including in the US, saying they choose products that positively boost nutrition, immunity and (gut) health.

Healthy aging could be defined as staying active and in good health—both physically and mentally—while getting older. Overall, three-quarters of consumers we survey report that healthy aging is “very” or “extremely important” to them. 

"The team at Yerbaé is thrilled to introduce these two delicious flavors to our customers,” said CEO Todd Gibson. “Lemonade is a classic summer favorite, while Yuzu Lime brings a unique, refreshing citrus twist to our line of beverages. We are always looking for ways to innovate and bring new, exciting flavors to our customers."

eon is the first FHH product to be fully procured, manufactured, packaged and launched in the US. The beverage supplement has also been professionally certified by the MWA.

Each formula is vegan, gluten-free, and made with simple, all-natural ingredients. In addition to Glow and Nightcap, the brand also features two original flavors: Lemon Elderflower and Raspberry Honeysuckle.

The non-carbonated beverage is sugar- and caffeine-free, and contains 10g of exogenous ketones, which fuel human cells more efficiently than glucose (sugar).

Packed with 16g of plant-based protein, these 100% organic, ready-to-drink protein beverages are boosted with adaptogens and super herbs including Maca, Ashwagandha, and Reishi to help support the body's ability to cope with stress. 

Each jar of REMSleep Cubes contains 30 gummies, each with 45mg of whole-plant hemp CBD, as well as other natural ingredients like chamomile to promote relaxation and improve sleep quality. 

VUE is pioneering a turning point in this national story, simplifying the daily path to better health by introducing the first tea-based vitamin beverages and boost powder packs brimming with the clean, essential nourishment to fuel a balanced body and mind. 

GELITA used this year’s SupplySide East to showcase its wide range of capabilities and offerings in better-for-you foods and supplements.