Functional New Products

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LEVEL Life, Boulder, Colo., welcomed National Diabetes Month (November) with a new line of indulgent snacks, including Peanut Butter Cups and Peanut Turtle Bars.

The makers of Metamucil hired Michael Strahan, co-host of LIVE with Kelly and Michael, FOX NFL Sunday analyst, Good Morning America special co-host, and 2014 Pro Football Hall of Fame inductee—as spokesman for a new suite of Meta brand products

This fall saw home fitness equipment maker Nautilus Inc., Vancouver, Wash., unveil several new products, including the Bowflex Body™ nutrition line.

Cardiologist Elizabeth Klodas, MD, FACC, and food industry veteran Barbara Birr, have launched Step One Foods, a Minneapolis company with a namesake line of physician-formulated products for heart care.

Officials say the result is “a delicious beverage that delivers 2500mg of Omega-3s, 90mg of natural caffeine (about as much in an 8oz cup of coffee), twice the antioxidants of a cup of green tea—along with fiber and protein.

Extend Nutrition, St. Louis, says its new sugar-free and gluten-free protein bars are clinically proven to help control blood sugar for six to nine hours. Officials say new Cookies & Cream and Chocolate & Caramel bars are currently available at extendbar.com, with retail sales to begin later this year.

Nearly 60% of Americans are looking to increase their protein intake, however, many don't enjoy the taste of traditional bars or shakes. Now, adults have a fun and convenient new way to get the protein they are seeking: RAP Protein Gummies.

Jelly Belly Candy Company, Fairfield, Calif., added two new flavors to Sport Beans®Energizing Jelly Beans®, its line of sports performance jelly beans for endurance athletes.

Alacer Corp., Foothill Ranch, Calif., introduces four new flavors of its super-charged Emergen-C Immune+® dietary supplement, which provides immune support with key nutrients and a unique proprietary complex that features Wellmune WGP®.

KeVita Inc., Oxnard, Calif., says it has applied its probiotic expertise to a new line of kombucha drinks.