Functional New Products

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Crafted with invigorating organic ingredients, each 12oz ready-to-drink AWAKE+PROTEIN latte is fortified with 10g of plant-powered protein and 200mg of Lion's Mane mushroom extract, a nootropic clinically proven to support cognitive function.

Rapid Hydration electrolyte powder can be used before, during, and after workouts in order to keep the body's hydration balanced. It can also be consumed during periods of illness when your body is losing fluids, or even post-late night to feel better in the morning.

This launch not only celebrates the empowerment of women through a mindful approach to drinking but also underscores a commitment to social responsibility by supporting the Sad Girls Club, a leading mental health organization, with the aim of providing 1000 Huzzies with access to mental health support this year, alongside a pledge to donate 1% of all Huzzy purchases to support the organization's vital work.

Z Natural Foods, a provider of natural and organic foods, announced the launch of its latest innovation: Vitality Blend, a vanilla-flavored natural coffee creamer.

Hain featured Garden Veggie™ Flavor Burst™ Tortilla Chips, as well as highlighting Earth's Best® Organic Support Smoothies and new sustainable packaging solutions from the Ella's Kitchen® & Celestial Seasonings® brands.

Functional mushroom coffee brand, Four Sigmatic announced that it will debut a new line of organic instant teas. Each tea is infused with functional mushrooms and adaptogens for focus, calm, positive mood, and immune and gut support.

With this launch, GoodBelly continues to pioneer thoughtfully crafted beverages that are good for bodies and sustainably sourced. 

Offering an array of flavors, Coconut Cult's lineup includes staple varieties such as Original, Chocolate Mousse, Harvest Strawberry, and the newly introduced Orange Dreamsicle. 

The strategic alliance enables Dole to further broaden its reach into new categories in the health and wellness sector, commencing with an authentic collaboration centered around BEAM's best-selling product, Super Greens. 

Mayawell, a Mexican-owned better-for-you soda, took a step to diversify its product offerings and fortify its retail presence with the introduction of prebiotic sodas in four packs.