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Home » Topics » Better for You » Functional New Products

Functional New Products
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King Kongin cans

King Kongin Energy Drinks

The new energy drink contains zero sugar, calories or carbs
Prepared Foods Editorial Staff
August 18, 2024

Available in four flavors — Sparkling Blue Raspberry, Sparkling Peach Mango, Sparkling Watermelon Strawberry and Sparkling Candy — the King Kongin lineup has zero sugar, calories and carbs, containing premium natural ingredients with no artificial colors, and is kosher certified and non-GMO. 


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Athletes Recovering and Holding Sports Drinks

Following the Fast-Paced Energy and Sports Performance Market

Innova Market Insights tracks the response of food and beverage formulators to consumer trends in the surging category
Lu Ann Williams
Lu Ann Williams
August 13, 2024

North America was the second top region for energy drinks launches during a recent one-year period, with Europe as the leading region. Approximately one-fifth of global energy drink launches are released in North America. However, price differences between North America and other regions lead to a larger and dominant North American share for energy drinks sales value.


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Food Should Taste Good Cracker Lineup

Food Should Taste Good Sea Salt & Multigrain Pita Crackers, Original Cornbread Crackers

New crackers provide a balance of flavor and nutritional value
Prepared Foods Editorial Staff
August 11, 2024

Made for any snacking occasion or in-home entertaining, the crackers pack a bold flavor and are a versatile base to upgrade snacking moments.


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Rebbl Protein 20g bottles

REBBL 20g Protein Ready-to-Drink Beverages

The beverage brand upgraded its ready-to-drink protein line from 16g to 20g of plant-powered protein
Prepared Foods Editorial Staff
August 10, 2024

Created with daily empowerment in mind, REBBL's 20g Protein beverages are 100% organic, non-GMO, and crafted with a triple adaptogen blend, including Maca, Ashwagandha, and Reishi.


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Golds Nutrition PreWorkout Supplements containers

Gold's Gym Premium Pre-Workout Supplement

The sports nutrition product is available in three varieties Lemonade, Blue Raspberry and Venice Punch
Prepared Foods Editorial Staff
August 4, 2024

Available in three flavors — Lemonade, Blue Raspberry and Venice Punch, a tropical pineapple-guava blend — this full-spectrum supplement addresses four key performance categories with fully dosed, high-quality ingredients.


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Ghost Oreo Mint container

Ghost Whey x Oreo Mint Whey Protein Powder

The limited edition protein powder contains 25g of protein per serving
Prepared Foods Editorial Staff
August 3, 2024

Made with a premium 100% whey protein blend with natural digestive enzymes, GHOST® WHEY x OREO® "MINT" contains 25g of protein per serving and can be used in the morning, post-workout, throughout the day or before bed.


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JoyaInc Beverages with Moringa

Powering Beverage Product Formulations with Protein

The functional beverage category—especially protein offerings—is among the fastest-growing in the beverage market
Kantha Shelke PhD, CFS
August 2, 2024

Physically active consumers want convenient, protein-packed options to fit into their on-the-go routine. “Plant-powered” ready-to-drink (RTD) and ready-to-mix (RTM) protein beverages are emerging as a perfect solution to fill this niche nutrition category and grow into the mainstream market.


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Shakeology Zero Added Sugar packages

Shakeology 0g Added Sugar Superfood Shakes

The new shake flavors replace organic cane sugar with the high-grade stevia sweeteners
Prepared Foods Editorial Staff
July 28, 2024

Shakeology 0g Added Sugar flavors replace organic cane sugar with the high-grade stevia sweeteners, chosen to deliver a clean taste that is similar to sugar without a stevia aftertaste.


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Mitra M9 Kava Kanna Shot bottle

Mitra9 Kava Kanna Mango Sunrise Shot

The new shot combines the relaxing properties of Kava with the mood-enhancing benefits of Kanna
Prepared Foods Editorial Staff
July 27, 2024

Kanna, known for its traditional use in South Africa, adds a unique dimension to Mitra9's expanding portfolio of botanical wellness solutions.


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Sugar Redux Product Collage

Sugar Content Plummets in Better for You Beverages

Beverage formulators find fresh opportunities in an array of ingredients that result in the reduction or elimination of sugar
Prepared Foods Editorial Staff
July 26, 2024

With zero sugar and zero BS, Main Character 5-hour ENERGY® gives you zero reasons not to bring it to every room, every Friday, and every moment of the summer.


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