Functional New Products

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OWYN is a ready-to-drink (RTD) protein shake brand that unites taste and ingredient transparency. 

Smoothie Starter™ could transform morning rituals, offering consumers an organic and convenient base to create nutrient-dense smoothies in seconds

Kate Farms prioritizes high-quality ingredients to provide nutrition, and believes that a shake doesn't need to be pink to enjoy an organic natural strawberry flavor.

PLT markets more than a dozen water-dispersible and water-soluble solutions, primarily botanical ingredients across key health categories. At IFT, PLT will be focusing on three major health and wellness segments: energy, active nutrition and stress/mood management.

The refresh features a bold redesign of their 16oz beverage, enhancements to classic fan favorite flavors and an introduction of two new flavors to the lineup.

The powder blends smoothly into coffee or tea to give a nutritional and energy boost from a proprietary mix of pea, hemp and pumpkin seed protein.

Vital Pursuit can complement the eating habits of millions of Americans who are currently prescribed a weight loss medication or actively working to manage their weight.

The two new and naturally flavored options for their fitness enthusiasts are Blue Raspberry and Juicy Apple.

GNC is highlighting Nirvana Super Electrolyte Drinks and Energy Seltzers as a resource to support GLP-1 users maintain muscle mass as they lose weight during and after taking those medications.

Yes Whey!!!™ harnesses 15g of high-quality whey and milk protein isolates and 2g of creatine monohydrate to help support skeletal muscle growth, strength, recovery, energy production and athletic performance.