Functional New Products

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Each 12oz can is packed with a blend of plant-based ingredients that support immunity, accelerate metabolism, and deliver a sugar-free energy surge.

McCaffrey Protein Bites will launch with three distinct flavors: Chocolate Chip Cookie Dough, Birthday Cake, and Fudge Brownie. 

Celsius Hydration is formulated with a blend of magnesium, potassium and sodium, making it a great addition to fitness and daily routines.

The new AN Performance line features hydration, pre-workout, non-stimulant and whey protein powders co-branded with Chiquita combiine cutting-edge nutritional benefits with Chiquita’s beloved flavors. 

Anheuser-Busch and 1st Phorm, a premier sports nutrition and supplements company, announced plans to form a new partnership aimed at fueling new innovations within the rapidly growing energy drinks and related beverage segments.

The new collection brings all the benefits of Functional Chocolate to the youngest members of the family—making wellness a treat to keep little ones thriving and parents smiling.

Originally established in 1984, Slice is a beloved beverage icon synonymous with childhood nostalgia and ready for a new beginning.

US consumers increasingly are aware of the importance of hydration to health and well-being. Demand is high for beverages with hydration claims, and this helps push the industry toward innovation. 

Bumpin Blends was created in 2019 by Lisa Mastela, a registered dietitian, while on maternity leave searching for a fast, mess-free way to make superfood smoothies at home. 

Crafted with nuts and seeds and packed with 13–14g of protein per serving, Magic Spoon Protein Granola fuels mornings and snack time, keeping consumers satisfied and energized.