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Better for YouFunctional New ProductsDrinksDigestive HealthGeneral/OtherImmunity

Slice Healthy Soda

Suja Life reinvigorates 1980s cult-classic soda brand

By Prepared Foods Editorial Staff
Slice Healthy Soda can
February 1, 2025

Slice, a real soda made with real benefits, is rolling out across retail shelves nationwide. The nostalgic and boldly carbonated healthy sodas, including Orange, Lemon Lime, Classic Cola and Grapefruit Spritz are now available at select Costco, Albertson’s, and select HEB locations across the country. Exclusive launches include Strawberry at select Target locations and Grape at all Albertson’s divisions. Expanded distribution for other Slice flavors including, Classic Cola and Ginger Ale, are anticipated in Q2 and Q3 of 2025.  

Originally established in 1984, Slice is a beloved beverage icon synonymous with childhood nostalgia and ready for a new beginning. The brand was acquired by the leading functional wellness platform, Suja Life (parent company of Suja Organic and Vive Organic), in May 2024. While it tastes like the flavors and bubbles of the original version, Slice Healthy now has real ingredients, only 5g of sugar (or less), no high fructose corn syrup and features a Gutsy Blend of prebiotics, probiotics, and postbiotics. 

Many people are looking to cut down on sugar and harmful ingredients. A recent study found that the global functional drinks market is forecasted to nearly double to $437.48 billion by 2034. Coupled with the resurgence of 80s and 90s nostalgia and a demand from millennial consumers for the retro foods and beverages they grew up with, Slice is poised for a huge comeback. The brand’s core flavors, including Orange, Lemon Lime, Strawberry, Classic Cola and Grapefruit Spritz were preferred among healthy soda shoppers in a blind taste test. Packed with innovative functional benefits, Slice brings soda drinkers a moment of joy that takes them back to carefree days.  

Slice is going to Keep it Real as each can contains only 5g or less of sugar and no high fructose corn syrup - sweetened naturally with real fruit juice, organic stevia, and organic cane sugar. With Non-GMO Project Verified, gluten-free, vegan, and kosher ingredients, Slice is as good for your body as it is for your taste buds.  

Slice retails for an SRP of $2.49 per 12oz can.

KEYWORDS: non gmo food products ready to drink (RTD) beverages vegan food

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