PLT markets more than a dozen water-dispersible and water-soluble solutions, primarily botanical ingredients across key health categories. At IFT, PLT will be focusing on three major health and wellness segments: energy, active nutrition and stress/mood management.

The refresh features a bold redesign of their 16oz beverage, enhancements to classic fan favorite flavors and an introduction of two new flavors to the lineup.

The powder blends smoothly into coffee or tea to give a nutritional and energy boost from a proprietary mix of pea, hemp and pumpkin seed protein.

Vital Pursuit can complement the eating habits of millions of Americans who are currently prescribed a weight loss medication or actively working to manage their weight.

The two new and naturally flavored options for their fitness enthusiasts are Blue Raspberry and Juicy Apple.

GNC is highlighting Nirvana Super Electrolyte Drinks and Energy Seltzers as a resource to support GLP-1 users maintain muscle mass as they lose weight during and after taking those medications.

Yes Whey!!!™ harnesses 15g of high-quality whey and milk protein isolates and 2g of creatine monohydrate to help support skeletal muscle growth, strength, recovery, energy production and athletic performance.

The new formula has mass appeal for consumers looking to kick-start their morning, power through an afternoon slump, get ready to exercise and fuel late-night contests. 

The brand's new formula is crafted to meet the nutritional needs of intermittent fasters in a single drink mix thanks to a trio of essential ingredients including electrolytes, fiber and amino acids.

The science-backed and expert-crafted formula includes an organic green veggie blend of kale, spinach and broccoli. I