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"This long-term research initiative at InsightsNow applies behavioral science to generate insights for more informed Clean Label product decisions for our clients," said Dave Lundahl, Founder and CEO of InsightsNow, and recent recipient of the NGMR award for "Industry Change Agent of the Year" based on the company’s work with Clean Label research. "One identified trend is concern around and attention to functional ingredients in products, so this past wave of the study looked at attitudes and lifestyle behaviors driving consumer choice in this area." 

4th & Heart continues to revolutionize the ways in which consumers integrate ghee into their daily lifestyles with a the decadent protein, energy and collagen WOKE bars.

The launch of the new ice cream – with the company’s name on the labels -- demonstrates PureCircle’s confidence in the great taste of its next generation non-GMO stevia sweeteners.  They are an important break-through. The capabilities of these sweeteners and the company’s unique expertise in formulating with them are what make possible the delicious ‘PureCircle’ ice cream.

A plant-based superfood created for consumers who focus on gut health, Gutzy Botanicals offer organic fruits and zesty botanicals (Ginger + Dandelion) blended with Prebiotic fiber.

ZenoBars remain unique among energy bars through the use of the sweetener allulose and a resistant dextrin binder made from organic tapioca.

The prebiotic found in PB2’s newest product, inulin, is a soluble dietary fiber that provides both functional and nutritional benefits, such as fiber fortification and the facilitation of calorie and sugar reduction. Inulin also promotes overall digestive health and enhances calcium absorption.

Orgain's clean nutrition products are USDA-certified organic, non-GMO, soy- and gluten-free and most are also plant-based.

PROBAR® offers a robust line of plant-based performance foods, including Meal On-the-Go, Protein (formerly Base), Bite, Bolt Energy Chews, Nut Butters and live Probiotic Bars.

Livio Bisterzo, founder of Buddy Nutrition and chief executive officer of the brand’s holding company, Green Park Brands, is best known for bringing some of the world’s fastest growing natural snack brands to market, including HIPPEAS’, Ugly Water, Reel Paper and Mavericks Snacks.

Each 1.2-ounce bag (34g) of Macro Snacks is packed with 11g of pea protein isolate, 16g of complex carbohydrates and 3.5g of fat.