Agreement makes Celsius the strategic energy lead for PepsiCo in the US, adds Rockstar Energy to its portfolio, and deepens distribution reach for CELSIUS, Alani Nu and Rockstar across North America
Celsius Holdings will become the PepsiCo strategic energy lead in the US, managing the CELSIUS, Alani Nu and Rockstar Energy brands, while PepsiCo will lead distribution for the Celsius Holdings portfolio in the US and Canada.
The new flavor delivers prebiotic fiber, vitamins and minerals in a reduced-sugar formulation, extending functional fortification into the traditional cola segment
The formulation provides prebiotic fiber along with vitamins C, B6, and B12, plus minerals zinc and selenium. Each 12oz can contains 5g sugar, 35 calories, and no artificial ingredients.
Decades after pioneering the functional food space, Lifeway brings back its probiotic-and-colostrum formula in convenient grab-and-go shots to support immunity, gut health and recovery
Packed into a convenient 3.5oz grab-and-go shot, this innovative formula combines Lifeway's kefir cultures with nutrient-rich bovine colostrum to deliver support for immune health, gut balance and recovery.
More than a product update, the launch reflects Nékter's commitment to evolve. Since 2010, the brand has rejected artificial ingredients, demanded transparency and delivered flavor-forward, nutrient-rich blends.
New light chocolate shake delivers 30g protein and 10g collagen peptides per serving, combining muscle support with hair, skin, nail, bone, and joint benefits in a convenient format
The shake packs 30g of protein per serving to help fuel wellness goals and features 10g of collagen peptides to support hair, skin, nail, bone and joint health.
FOCUS+ contains a blend of brain-friendly powerhouse ingredients like lion's mane, reishi, cordyceps, ashwagandha, bacopa, along with the smooth caffeine lift of Green Tea.
The new blends incorporate botanical ingredients tied to trending wellness benefits—such as mood support, detoxification, hormonal balance, and immune function.
The updated formulation includes 3g of prebiotic fiber, the clinically studied DE111 probiotic strain (Bacillus subtilis), and essential vitamins, targeting gut and immune health in a compact format.
Dragonfruit Lime blends notes of exotic, sweet dragon fruit with the vibrant tang of lime, "creating a perfectly balanced taste that's as energizing as it's unique."