Founded by tech entrepreneur Anastasia Sartan, The Cycle brings women’s health into the functional beverage space with a science-backed, bioactive approach. The drink blends Omega-7 with herbs and adaptogens to reduce inflammation, balance hormones and support mood and energy.
The reimagined ‘80s soda brand adds a better-for-you Shirley Temple, featuring pre-, pro-, and postbiotics for digestive health. With only 35 calories and 4g of sugar, Slice blends nostalgia with wellness in every can.
Pressed introduced a 10 billion CFU daily shot and a low-calorie cleanse kit that combines probiotic, tonic and juice components. The line reflects growing interest in microbiome support, multifunctional beverage formats and transparent probiotic dosing.
Wet Hydration is expanding beyond wellness water with its first Protein Water, formulated with 10g of protein and added electrolytes for everyday use. The RTD product will roll out online and to national retailers, with more flavors planned.
Energy drink brand teams up again with influencer Jordyn Jones to deliver a better-for-you, cherry-forward twist on Erewhon’s signature smoothie lineup
GORGIE is back on the Erewhon smoothie menu with its Cherry Crush creation, blending the brand’s Cherry Lime energy drink with fruit-forward ingredients for a refreshing, low-sugar option. The limited-time collaboration runs at Erewhon locations across Los Angeles through year-end.
Lifeway Foods is entering the performance nutrition space with Muscle Mates, a lactose-free drink delivering 20g of protein, 5g of creatine and 12 probiotic cultures in flavors like Mixed Berry, Vanilla and Strawberry Banana. Set to roll out nationwide by year-end, the line targets rising consumer demand for strength, recovery and microbiome support.
Nurri has expanded its ultra-filtered milk shake line at Costco with a new strawberry flavor, joining chocolate and vanilla less than a year after the brand first hit shelves. The 12-pack offers 30g of protein, just 1g of sugar and convenient aluminum packaging at a member price of $19.99.
Slice Soda’s new Root Beer delivers creamy, classic soda fountain taste with 30 calories, 3g of sugar and a functional blend of three biotics. Kroger locations are also expanding their Slice assortment with Grape and Cherry Cola.
Lightly carbonated drink delivers adaptogens, fiber and antioxidants in three flavors, expanding the Daily Greens line into a convenient ready-to-drink format
Packed with 42 vitamins, minerals and superfoods, along with adaptogens and 4g of dietary fiber, Huel's Daily Greens RTD offers powerful greens in every sip for an easy on-the-go nutrition boost.
Blackberry Vanilla and Peach Mango Crème debut in nearly 2,000 Target stores; each 16oz can delivers 20g whey protein isolate with no added sugars or artificial ingredients.
CSE's Clear Protein Water has 20g of ultra-filtered whey protein isolate per can and remains free of artificial ingredients or added sugars. It's low-lactose and gentle on digestion.