Drinks

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DripDrop Hydration is expanding its portfolio with Zero Sugar Plus, a clean-label electrolyte drink mix designed for daily hydration and recovery. The new formula delivers three times the electrolytes of leading sports drinks with zero sugar and no artificial sweeteners.

ActivatedYou debuted Morning Lift, a Certified Organic instant coffee formulated with functional mushrooms, botanicals and MCTs. The daily blend is designed to deliver sustained energy, mental clarity and metabolic support without the crash of traditional coffee.

Robard introduced Biocare2, a high-protein, fiber-rich beverage designed to support individuals transitioning beyond active weight management therapies. The formulation focuses on satiety, muscle preservation and metabolic health for long-term success.

Laird Superfood has updated its Creamer with Lion’s Mane using organic coconut milk and organic vanilla extract. The refrigerated line now includes a caramel option and debuts packaging made with post-consumer recycled plastic.

Genius Gourmet launched Sparkling Protein – Fruit Punch, its second clear, lightly carbonated protein flavor. The new SKU builds on strong club and grocery performance as the brand expands its multi-flavor strategy nationwide.

GoodBelly has launched its updated Wellness Shots nationwide at Whole Foods Market, featuring organic, vegan ingredients and the DE111 probiotic strain. The 2oz shots offer a convenient, craveable option for gut and immune health in the refrigerated wellness set.

Herbalife is broadening its Liftoff portfolio with two new stick-pack flavors designed for on-the-go consumers seeking low-calorie energy and mental focus. The expansion comes as the global energy drink market accelerates and the brand strengthens its functional, science-driven offerings worldwide.

Kate Farms’ new High Protein Nutrition Shake is now available in select Walmart stores and online, providing 25g of plant-based protein per serving. The launch builds on the brand’s recent Kids Nutrition rollout, broadening access to clean, science-backed nutrition for all ages.

Made with upcycled coffee fruit, L-theanine and other clean ingredients, AUTOFOCUS supports cognitive performance and balanced energy for busy, health-conscious consumers.

Vive Organic, a Suja Life brand, is introducing Energy + Focus and Energy Extra Strength shots to Kroger stores nationwide. Each cold-pressed, doctor-crafted blend features functional ingredients like green tea caffeine, L-Theanine and adaptogenic mushrooms for sustained energy and focus.