Orange juice brand unveils functional beverage featuring elderberry, Vitamin C, Vitamin D and zinc for immune support
November 4, 2020
Uncle Matt's Organic® launched Ultimate Immune Orange Juice Beverage, an immune support powerhouse made with organic orange juice, elderberry, 300% of your daily dose of Vitamin C, 50% Vitamin D and 25% Zinc for immune and wellness support.
Water beverages are flooding the market in a tsunami of new launches, and most are overflowing with better-for-you ingredients, such as vitamins and minerals, botanicals and nutraceuticals, plant proteins, and fibers.
Hydralyte Plus Immune System Boost has 75% less sugar and 4x the electrolytes of a sports drink
October 28, 2020
According to the company, Hydralyte is scientifically formulated with the right ratio of glucose and electrolytes to hydrate more effectively than sports drinks or coconut water with far less sugar. Hydralyte Plus Immune System Boost has 75% less sugar and 4x the electrolytes of a sports drink.
New shake contains 30g of protein, 160 calories, 1g of sugar and 24 vitamins and minerals
October 14, 2020
Premier Protein launched a unique-to-category flavor, Cinnamon Roll. With 30g of protein, 160 calories, 1g of sugar and 24 vitamins and minerals, Cinnamon Roll is a for protein lovers to indulge this fall season, while staying on track with health and wellness goals.
Grand View data show North America as the largest regional kombucha market and the firm’s analysts divide the category into “original” and “flavored” segments. These analysts expect flavored kombucha to continue holding the leading market share and register the fastest CAGR of 21.8% during the 2020-2027 forecast period.
KidsLuv is a functional kids’ beverage with zero sugar and Certified Vegan vitamins and minerals
October 8, 2020
KidsLuv is the first product from The Luving Company which was established in 2018 by a mother of three, Ashi Jelinek, and is a female-founded and minority-owned business based in Los Angeles.
Functional wellness beverage brand debuts immunity-focused plant-based protein shake
October 7, 2020
Berry Immunity features the high quality, immune-boosting ingredients including elderberry, echinacea, camu camu, lion’s mane mushroom, and 10g of plant protein along with prebiotics.
CBD brand introduces immunity line with expansion of ready-to-drink functional beverages
September 23, 2020
Weller’s launch of its first non-CBD product, Sparkling Immunity, is a sparkling elderberry product that delivers essential vitamins and minerals with refreshing flavor while providing core, daily immunity support for people on the go.