2023 Food and Beverage Trends

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Ready to start making your new product? If you’ve passed your initial formulation hurdles, you’re ready to think about where to sell the item, an initial volume and how the food will be safely processed and packaged. Possibilities include a home kitchen, a commercial kitchen or co-manufacturing plant, just to name a few.

Alternative proteins, which include cultivated, plant-based, and fermentation-derived proteins, represent an opportunity to reduce risks and improve the efficiency of meat production, while offering consumers the meat-eating experience they crave. Rethinking how meat is made can decrease emissions, protect human health, ensure food security for all, and maintain and improve biodiversity. Good Food Institute is calling on governments around the world to invest $10 billion each year in R&D and commercialization to deliver the full benefits of protein diversification.

Consumers want to know that the products they purchase will deliver the benefits they value. It’s clear that they look to functional ingredients that improve their health. Innova’s number two trend, “Affordable Nutrition,” goes hand-in-hand with the top trend.

Passport+, available on Circana’s industry-leading Liquid Data platform with the latest Unify+ visualization, provides insights into shopper behavior and retail trends that level the playing field and help smaller CPGs compete effectively in the market.

The survey-based report out of Purdue University’s Center for Food Demand Analysis and Sustainability assesses food spending, consumer satisfaction and values, support of agricultural and food policies, and trust in information sources. Purdue experts conducted and evaluated the survey, which included 1,200 consumers across the US.

Round two of judging for the sofi Product of the Year Award and New Product of the Year Awards will be conducted onsite at the 2023 Summer Fancy Food Show by retail and foodservice buyers. 

Gen Z consumers are trend creators who define what markets should be provide. They welcome positive engagement with companies and seek new experiences.

With more than 100,000 internet searches per month for “vegan recipes” and “vegetarian recipes”, it’s clear there is high demand for plant-based meals. The survey found that 52% of adults are vegan-curious and illustrated consumers’ desire for time-saving solutions to preparing plant-forward dishes. In fact, 56% of adults said they want shortcuts to plant-based meals. 

The Bel Group and biotech start-up, Climax Foods Inc., announced a unique partnership designed to create a new generation of plant-based cheese aiming to meet the main challenges of the food transition: combining pleasure, nutrition and reducing the carbon footprint.

According to research from NYU Stern Center for Sustainable Business and Circana, sustainability-marketed products outperformed conventionally marketed products across 36 categories and grew +0.3 points to 17.3% of purchases. In addition, sustainability marketed products’ five-year compound annual growth rate (CAGR) sits at 9.48%, outpacing its conventional counterpart at 4.98% for the same period.