Articles by William A. Roberts, Jr.

The diverse beverage category is finding new ways to attract consumers, with altered flavors being the direction of choice, though other approaches are likewise proving successful.

The Soy Symposium gathered together many of the key players in the soy food industry to explore the health benefits from soy consumption. At the same time, overall food industry experts delved into major topics and trends facing the industry as a whole.

Natural Products Expo Westis the show of choice for those seeking the latest products and trends in the natural/organic and nutrition-oriented arenas.

A troubled economy is no time to restrict R&D budgets. Just the opposite: this is the time when successes are born.

Fair trade issues and gender-specific targeting are points of differentiation in dark chocolate, while ìlow-inî claims lure consumers.

Added health benefits, especially whole-grain offerings, are especially strong.

Dairy beverages capitalized on popular brands, as well as taking advantage of the energy drink craze. Functional milk products targeted at children show innovation and health benefits.

Bottled water continues to grow, especially items with health benefits. Tea experienced huge growth, even making its way into adult beverages.

The food and beverage industry has tremendous challenges to cater to the important, yet varied, Hispanic consumer base.

A marketplace demanding bolder and more varied options is driving flavor formulators into new realms of innovation. As Prepared Foods’ “2008 Flavoring Trends Survey” finds, they are turning to superfruits an authentically ethnic flavors, though concerns abound.