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Home » Authors » William A. Roberts, Jr.

Articles by William A. Roberts, Jr.

Energy Addiction

William A. Roberts, Jr. Claudia O'Donnell
August 1, 2010
The energy beverage concept is undergoing an overhaul, and the category is seeing new players, formulations and direction. 
Read More

America's Ethnic Foods Market

William A. Roberts, Jr.
June 1, 2010
Spending on ethnic foods continues to surge, even in the midst of a down economy. The future of the market looks strong, as manufacturers and restaurants capitalize on consumersí increased interest and willingness to experiment.
Read More

Salty Banter

William A. Roberts, Jr.
June 1, 2010
The industry has made great advances in reducing the sodium content of a variety of foods, but are manufacturers prepared for consumer feedback on these items?
Read More

Cereals and Cereal Bars

William A. Roberts, Jr.
May 6, 2010

Convenience may once have been the calling card of cereals and, specifically, cereal bars, but today’s consumer is more demanding than ever and has come to expect more than simply time savings.


Read More

Legend of the Fat

William A. Roberts, Jr.
April 1, 2010
Fat's effects on taste go deeper than thought.

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Article: Drink Up -- March 2010

William A. Roberts, Jr.
March 1, 2010
Sweeteners continue to be at the fore of consumersí concerns, while functional beverages go mainstream and the segment experiences an energy surge.

Read More

Article: Demanding Dairy -- March 2010

William A. Roberts, Jr.
March 1, 2010
Dips in the dairy category may not last much longer, as a natural expansion and beneficial bacteria could prove key to rousing the segment out of its doldrums.

Read More

Article: Gradual Changes Please Children and Adults Alike -- January 2010

William A. Roberts, Jr.
January 1, 2010
Sessions at the recent Prepared Foods' New Products Conference delved into the current state of the industry and predicted future trends, while a special panel discussed one particular demographic of particular interest to the industry--children's foods.
Read More

Article: Editorial: We Have an App for What? -- December 2009

William A. Roberts, Jr.
December 1, 2009
An iPhone application for the PepsiCo product Amp has courted some intense controversy.
Read More

Article: Making a Mint -- October 2009

William A. Roberts, Jr.
October 1, 2009
The troubled economy is having few ill effects on candy sales, as consumers seek relatively inexpensive indulgences and children continue to be a prime demographic.
Read More
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