After more than 30 years as a trusted snack, Nutri-Grain debuted a bold new evolution. As part of a full brand refresh, Nutri-Grain's signature bars now feature 10g of whole grains, 10 vitamins and minerals — all wrapped in a bright, energetic design built for the busy pace of everyday life.

Whole grains remain one of the most under-consumed essentials, with most Americans getting less than two-thirds of the daily recommendation. A recent study conducted by Tufts University (Caputo, 2022) found whole grain consumption anywhere from just 39% to 61% of what's advised by experts. Nutri-Grain's upgraded bars help close that gap with purposeful, accessible nourishment — no decoding required.

Nutri-Grain's reimagined bars deliver a hearty yet tender texture, with a delicate crumble and a craveworthy, fruity flavored filling — from strawberry to apple cinnamon and everything in between. With visible, wholesome ingredient callouts and a straightforward layout, it cuts through the clutter and makes choosing a snack one less thing to overthink.

Nutri-Grain will take its new energy beyond the grocery aisle and into the world later this summer — with feel-good activations designed to invite everyone in on the fun. 

Nutri-Grain's new bars are rolling out now nationwide, across all core flavors.