Better-For-You Boom
Consumers, especially Boomers and increasingly members of Generation X, are seeking food and beverage products that feature functional benefits. To establish communication with these consumers, marketers have adopted the term “better-for-you” to describe new products that may provide one or more specific health benefits.
Here is a list of better-for-you products launched in the last six months.
Posted: January 12, 2018
Smart Flour Foods Snack Bites
The lineup of better-for-you pizza bites provide a wholesome, innovative and cleaner take on a popular snacking favorite. Made with the company’s proprietary flour blend of the ancient grains sorghum, amaranth, and teff, the lineup also features the superfood addition of chia. Learn more.
Gut Punch
New ready-to-drink (RTD) beverages are made with a fermented beet base and infused with real fruit essences. Learn more.
Spokes Air-Puffed Potato Snacks
A light and crunchy potato snack that is air-puffed (never oil fried), SPOKES are lightly oil-misted and seasoned for a naturally clean and crisp taste experience. Learn more.
Suja Organic Kombucha
Expanding on its portfolio of organic, better-for-you juice drinks, Suja Life LLC now offers Organic Kombucha. The lineup is offered in four varieties: Berry Kombucha, Peach Kombucha, Ginger Kombucha, and Green Kombucha. Learn more.
Zemas Madhouse Cookie Snack Packs
Zemas cookies and mixes are made of ancient whole grains (teff, millet and quinoa) and a superseed trio (chia, hemp and flax) with built in Omega 3’s, fiber and protein. Learn more.
Bigelow Benefits
Bigelow Benefits teas offer functional benefits and are offered in seven varieties. Designed to support clean eating and a healthy lifestyle, these new teas combine premium quality, all-natural herbs traditionally thought to ease everyday issues. Learn more.