April 2/Chicago -- Quaker Oats introduces Perfect Portions, a multiserve instant oatmeal without added sugar that comes in a convenient, re-sealable package. Just select the serving size, add a favorite sweetener and prepare in minutes using water or milk for a breakfast powered by whole grain Quaker Oats.
"More than half of moms say they have made multiple dishes during a meal in order to satisfy each family member's taste preferences," said Andrew Sutherland, senior director of marketing for Quaker Oats. "Quaker Perfect Portions allows parents to easily tailor different oatmeal options for their families while knowing they are getting healthy fuel for energy to take on their everyday adventures."
To help spread the word about the new oatmeal, Quaker partnered with a mom who has been creating her own kind of "perfect" for more than eight years – The New York Times best-selling author and owner of scarymommy.com, Jill Smokler. She is a mother of three whose honest (and humorous) views on parenting celebrate the fact that every mom raises her kids and manages her family differently.
She can relate to the 77% of moms who have felt pressure to be the "perfect" mom, and she says that breakfast time can be a particularly stressful part of the day.
"As wonderful as my children are, they're very picky eaters and can never agree on what to eat, which causes me to dread sitting down for meals," said Smokler. "Quaker Perfect Portions is a solution for my breakfast woes – I can make the perfect amount for each of them and the kids can have fun by adding their own toppings. And, for a few precious moments, I get some peace and quiet. It's a win-win!"
Quaker Perfect Portions comes in two flavors, both with no sugar added: Cinnamon and Maple. Both flavors are heart-healthy options, with two grams of soluble fiber per 45g serving, and are a good source of fiber (per 45g serving).
Quaker Perfect Portions is available in grocery stores nationwide at a suggested retail price of $2.29 per package.