August 20/Minneapolis, Minn. -- Chex cereals announced the launch of a seventh gluten-free flavor, new Vanilla Chex, with natural vanilla flavors. 

According to a survey conducted on behalf of Chex, nearly a quarter (24%) of Americans are looking for a gluten-free option when buying cereal for themselves or their families. Now, with seven gluten-free Chex cereals to choose from -- including Rice Chex, Corn Chex, Honey Nut Chex, Chocolate Chex, Cinnamon Chex, Apple Cinnamon Chex and new Vanilla Chex -- Chex offers a range of gluten-free options.  Flavored with natural ingredients, new Vanilla Chex has 10g of whole grain per serving (48g are recommended daily), and no artificial colors or flavors, while also providing key nutrients, vitamins and minerals. 

“Chex provides families, including those living a gluten-free lifestyle, with wholesome and flavorful breakfast options they’ll love,” says Amber Holm, marketing manager for Chex.  “We’re thrilled to be adding Vanilla Chex as the seventh gluten-free cereal in the Chex family.”

Chex gluten-free cereals are available on cereal shelves nationwide for an average retail price of $3.39 per box. New Vanilla Chex is now available on store shelves.