December 10/Fort Washington, N.Y. -- Nutrisystem Inc. announced the launch of Nutrisystem My Way, a program tailored to the individual's metabolism, along with its Fast 5 kit, a one-week kick start that can help customers lose five pounds in their first week of dieting. A large and growing body of scientific evidence suggests a key predictor of long-term weight loss success is quick, early results, which Fast 5 delivers.
"Over the past year, we tasked our Research and Development team to reimagine our existing program and to come up with a more personal and customized approach to meet consumer needs," said Dawn Zier, president and CEO of Nutrisystem. "The result is Nutrisystem My Way, our new metabolic program that showcases our highly customizable plan and food options and its one-of-a-kind introductory, patent-pending Fast 5 kit, which provides customers early weight loss success to keep them inspired."
"Nutrisystem My Way and its Fast 5 week one program are available beginning December 10 for Diet Season 2014, and will be supported by an extensive advertising and marketing campaign," said Keira Krausz, chief marketing officer of Nutrisystem. "Early customer response has been positive, and we're eager to get the word out via multiplatform advertising, marketing and publicity campaigns featuring Nutrisystem success stories and celebrity ambassadors including Dan Marino, Marie Osmond, Melissa Joan Hart and Dr. Andy Baldwin."
Fast 5 is a carefully designed, one-week kit that promises a five-pound weight loss in the customer's first week, backed by a money-back guarantee. Fast 5 includes seven days of breakfasts, lunches, and dinners, plus all-new shakes promising formulations for men and women to meet their unique nutritional needs.
EnergiZING shakes -- Packed with energizing B vitamins, caffeine and green tea extract, the EnergiZING shake is formulated to boost metabolism and provides calcium and vitamin D.
Craving Crusher shakes -- To fight hunger, the Craving Crusher shake features a unique blend of fiber and protein, and a mix of vitamins and antioxidants. It is designed to help curb common dieting pitfalls, like hitting the vending machine at work or the snack cabinet at home in the late afternoon.
"A third-party's clinical test, sponsored by Nutrisystem, supports the effectiveness of Fast 5," explained Dr. Anthony Fabricatore, a clinical psychologist who heads up Nutrisystem's Research and Development team. "Getting a quick jump out of the gate can be very motivating as individuals move into their tailored Nutrisystem My Way program. Research from multiple lifestyle programs shows that achieving early weight loss is a reliable predictor of longer-term success."