Nutri-Grain is starting the new year with a major step forward: the introduction of Nutri-Grain Crunchy, a new go-to bar that brings even more whole grains, fiber and a crisp texture to the brand's growing portfolio. It's the next evolution in the brand's ongoing refresh — pairing upgraded nutrition and a new look with flavor profiles and a snack experience consumers have been craving.

Consumer demand for purposeful nutrition continues to rise, especially around fiber, a nutrient most Americans don't get enough of. According to a 2024 report from the USDA*, the average American consumes about half of the recommended daily fiber intake, revealing an opportunity for foods that support everyday wellness in simple, approachable ways. Nutri-Grain Crunchy was created with that need in mind, offering a snack that's easy to enjoy, understand and fit into real life.

While delivering a familiar format, Nutri-Grain Crunchy is unique in its highly relevant nutrition credentials and its convenient, mess-free bite. It's checking a range of nutrition boxes to make it a go-to whether you're looking for fiber, whole grains or peanut free and Non-GMO options.

Each bar contains at least 23g of whole grains and provides a Good Source of Fiber, helping close nutrition gaps without sacrifice or compromise. Made with a thoughtful blend of oats, barley, buckwheat, rye and quinoa, Nutri-Grain Crunchy offers texture and nourishment in every bite. The bars are also made with no high fructose corn syrup or artificial flavors or colors, delivering the kind of trustworthy ingredient list today's consumers expect.

Nutri-Grain Crunchy debuts in two flavors — Chocolate Chip Chia and Honey Oat Flax — each crafted to bring a distinct taste experience to the lineup. Chocolate Chip Chia delivers a chocolate-studded bite with subtle nuttiness from chia seeds, while Honey Oat Flax blends warm honey and whole grains with the earthy crunch of flax.

Nutri-Grain Crunchy will arrive at select retailers this month at $4.49 per 10-count box, with national availability rolling out through spring 2026.

*USDA — Dietary Guidelines for Americans, 2020–2025 (Updated 2024): Underconsumed Nutrients